Marketing Lesson Notes for Senior Secondary School Students

Topic - Consumer and Organisational Behaviour

Units Covered Includes:

Unit 1: Definition of Consumer/Organisational behaviour
Unit 2: Factors Influencing Consumer Behaviour
Unit 3: Consumer Decision Process
Unit 4: Organisational Buying Behaviour
Unit 5: Factors That Influence Organisational Buying Behaviour
Unit 6: Model of Organisational Buying Behaviour
Unit 7: Description of Organisational Buying Process

Full Lesson Notes @ https://assure.ng/marketing-lesson-notes-consumer-and-organisational-behaviour/