Gosh!

This question can be damned annoying.

Like, are you for real. So after all I have said so far,

...you still get to ask me that question.

Hey dear marketer/business owner...

It's true, you've said a lot in your sales pitch…

But because you haven't handled this particular question...

Your prospect will still remain undecided on his buying decision from you.

This is a state of mind you will want to move the prospect from as soonest as possible, otherwise...

...You'll get to watch another sales pass you by.

Okay so how do you handle the question - "why should I buy from you?"

I will surely provide an answer to that question in the next few lines,

...but first, I think it's just going to make so much sense if you can understand what that question truly means.

Please, note that...

"Why should I buy from you?" is completely a different question from…

"what makes your product different?"

and to answer these two different questions with 1 answer will be completely wrong.

While the first question is about the Seller's Credibility, the second question is about the product Unique Mechanism.

...and such, you'll just have to answer these questions separately.

Now, that out of way,

Let me help you know how to handle the question - "why should I buy from you?"

You see, when a prospect asked that question, he is simply asking to know more about;

What makes you qualify to sell this product?

What experience or qualifications do you have?

...He is asking because he just wants to be sure that he is buying from a professional.

Don't blame him.

Afterall, almost all of us will love to buy from a professional too.

So, to handle the question - "why should I buy from you?" will require that you flaunt;

✅ Testimonials
✅ Work experience
✅ Professional qualifications (if available)
✅ other business dealings you have been involved in.
✅ Organizations you've worked in
✅ Books you have authored (if available)
✅ Professional events you've attended and so on.

Hold nothing back...

And in no time, all his doubts about your credibility/authority will fade away and gladly…

...he will exchange his money for your product and or service.

Until I come your again soonest.

©️ Mark Lawal
Direct Response Marketer & Copywriter | Affiliate Marketer