You’ll agree with me that there are a lot of musicians out there with most not yet even discovered. Even in the not-so-popular genres, there’s a lot of competition as each musician fights to stand out as a musician. 

With this competition, most upcoming musicians assume there’s no space for them in the industry as the competition gets to them and lowers their confidence in themselves and their talents. But if they’d approached things the right way, they’ll stand out as a musician, even within all of the competitions. 

So How do you make yourself stand out as a musician? How do you compel people to buy into your talent and sound instead of the other thousands of musicians out there? 

Well, the basic answer is to create a Unique Selling Point! A unique selling point, popularly known as a USP, is that particular thing about you that makes people pick you over your nearest competitors. It’s important to have a USP as a musician because if you don’t have one, how do you stand out as a musician? If you sound like other musicians, what’s stopping the audience to pick the other musicians over you? However, if you have something about you that’s unique to you and alien to other musicians who are your nearest competitors, you’d naturally stand out as a musician and be more desirable by your audience.

Sometimes you may have been blessed with a natural USP from the onset. You might possess a really nice, original voice, or you might look and dress differently than the other people making music in your genre. You might live in a different part of the world and target an audience that doesn’t usually hear your type or genre of music. 

Other times, however, you may not have a noticeable selling point that isn’t already offered by another musician. When you experience this, to stand out as a musician, all you need is to create your own unique selling point. 

This may sound new to you cos now, you’re thinking if it’s possible to create a USP. Yes, you can create a USP! Here’s how it works- you decide to do something that no other musician is doing, and go on to incorporate it into your marketing and music career. This is the easiest way to stand out as a musician. 

Although not all musicians know this as most don’t even see this as essential, the few ones who incorporate this into their music career actually stand out in their genres. Here’s a secret most upcoming and independent musicians do not know, if you don’t manage to make yourself stand out as a musician, your music and your entire career will be overlooked every time. 

A lot of times, we’ve seen decent musicians who do not have anything wrong with them but because they don’t have a USP they can capitalize on, they fade away. You may not consciously see it this way, but definitely, there are times you’ve heard new music and you’d be interested in finding out who that is so you can hear more of their stuff. 

Sometimes, experts advise that it’s easier to break into the industry by trying to blend in, but in the music industry, this is just not the case. Blending in just isn’t enough to stand out as a musician. You need to offer more, something very different from the norm to succeed and also attain longevity. 

Now in the attempt to create a USP to stand out as a musician, you shouldn’t try to be an eccentric musician or try to do something stupid to get people to like you or listen to your music. All you just need is to have something about you that will stand out and that will keep you in the mind of your audience. 

In this article, I’ll be assuming that you do not have a natural USP that automatically makes you stand out in the music industry to help you create one. That said, what can you do to make yourself stand out as a musician? Here are 4 ideas you can implement to help you stand out. 

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