Want to get more serious about your Instagram strategy this year? Read on to find the latest Instagram features and how the platform will evolve this year.

Simply put, Instagram takes its role as a social media platform for influencers very seriously. The recently released features are clear proof of this. But you don't have to be an influencer to incorporate these new features into your strategy. You can use them even if you have a business or personal account.
Instagram Features Marketers Should Have
Partnering Inbox
Gone are the days of missed opportunities due to a full inbox. Now brands and developers can quickly find and manage their communications in one place: Partner Messages.

Association Messages is a subfolder under the Direct Messages tab. These messages skip the requirements folder and are given priority placement, making it easier than ever to find and manage branded content associations.
Story Links
Remember when story links were an exclusive feature for those with 10,000+ followers on Instagram? Here's some good news: It's now available to everyone.

Regardless of the number of followers, you can use a link tag to direct users to your website, product pages, blog posts, and more. This is a win for marketers who use the platform to drive traffic.

Here's how it works: After creating an Instagram story, click the tag icon and then click the Link tag. Enter the desired URL here and voila – you have a link in your story.
Instagram Shopping Becomes the Norm
Instagram shopping exploded in 2021, part of a surge in e-commerce born out of the perfect storm of pandemic habits and improved digital tools. Instead of directing customers to your website, Instagram Shopping allows them to easily select and purchase products within the app.

Over 130 million users click on an Instagram shopping post each month — walk-in customers that a store owner could only dream of.

All signs point to a continued Shopathon in the years to come: eMarketer predicts that social commerce will be an $80 billion industry by 2025, and Instagram's 2022 Trends Report announced that nearly one in four of its users will be the Generation Z expects to shop from their social networks. — So if you haven't activated the purchase function for your account yet... what are you waiting for?
Creators are king
Four out of five Gen Z Instagrammers agree that creators have as much or more influence on culture than more traditional celebrities. And as the creator economy booms during the pandemic, there are even more of these content assistants. on Instagram than ever: 50 million, even as of 2021.

In the US, 72.5% of marketers are expected to use influencer marketing by 2022, and Instagram's branded content ads and collaborations are making it easier than ever for brands to work together. The platforms' latest tools allow creators to list the brands they want to work with and allow brands to filter and search for the most suitable creators for specific campaigns.


Instagram plays the matchmaker as best it can and wants you guys to get along well. A dedicated new section in Direct Messages only for partner messages is also designed to make it easier to chat with a potential employee.

Creators are currently testing the ability to earn affiliate revenue for Instagram Shops or create their shops in partnership with brands.


To learn how to partner with influencers and social media creators in 2022, read our guide to creating a great influencer marketing campaign here.
Professional Dashboard
Launched in January 2021, Instagram's professional dashboard feature allows you to track your performance, access professional resources, and grow your business. You can get insight into how your business is interacting with your followers and when you want it. to tailor your posts to when your audience is online. There are also branded content tools that you can use along with tips and tricks to help your business thrive on Instagram.



https://getmoneybes.com/instagram-features-2022/