The first Defi Credit Union Platform in Africa, Xend Finance, announced today the launch of a social campaign to encourage its customers to practise self-love this Valentine. It will be rewarding 20 customers who participate in this campaign with a sum of $2000 and a 2021 Apple Macbook at the end of the month.

This idea was set in motion to encourage its customers to focus on showing love to themselves this season, as opposed to the usual trend of expressing love to spouses and loved ones. Instead of saving up to buy thoughtful gifts for their loved ones, this campaign provides a fun way for customers to save up and treat themselves to something nice, and in return, the company rewards them for it.

When asked for the reason for this campaign, Mercy Emmanuel, the Head of Growth, said, "We asked a few of our customers for the top three people in their lives that they love, and everyone listed their spouses, friends, and family members. No one mentioned themselves. As a society, we are constantly expressing love to others without taking time to love ourselves. So, we decided to give our customers a reason to show their love this Valentine. This is our way of saying we love them and care about their well-being."

This campaign helps customers imbibe the culture of daily savings for financial security. While love is seen to be expressed through emotional interactions, Xend Finance wants its customers to also see that saving for one’s future is not an act of selfishness but rather an expression of love to oneself.

Xend Finance believes this is a double win for their customers. Not only will they have at least $150 in their account to treat themselves to something spectacular, they will also get rewarded for it.

Participation in this campaign is very easy. Customers who wish to be a part of this need to:

Go to the App store and download the Xend Finance App.
Create a fixed savings plan.
Save a minimum of $5 every day.

With these simple three steps, anyone can be a part of this campaign and get the opportunity to spend their Valentine in luxury - thanks to the sum of $2000 and the 2021 Apple Macbook Xend Finance is giving out at the end of the month.

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