The rise of social media/emerging opportunities
Using Social media is one of the most popular online activities. According to German data giants Statista, over 3.6 billion people used social media worldwide in 2020. They predict that the number should increase to almost 4.41 billion in 2025. The rise of social media usage over the past few years is a phenomenon that continues to astound social scientists worldwide. Slowly, social media has grafted its way into every fiber of society. It is becoming inevitable.

Facebook (or Meta) can boast of 2.4 billion users, while its sister companies, Whatsapp and Instagram, have over one billion users each. YouTube has 1.9 billion users, while ByteDance-owned video-sharing app TikTok also hit the one billion user mark. Facebook had a total penetration of 1.5% of the world population in 2008. That number jumped to 30% in 2018. Social media is omnipresent in this time and age. It can be used to uncover valuable insights about your buyers and how they view your products, services, and brand. Social media is also used to handle customer complaints, shape brand perception and drive revenue up.

The increasing popularity of social media means that opportunities in the social media space have also increased. It presents new career opportunities to individuals and has become a marketing tool/channel for companies that now employ social media marketing to sell more and gain visibility online. They also use it to attract and retain customers. On average, people spend over two hours on social media every day. That is more than enough time for marketers to put products in your face.

The Owlet is harnessing the rising influence of Social Media Marketing
The Owlet is a social media marketing (SMM) agency headed by Olusehinde Elijah Kolawole. The firm specializes in social media management services for resellers. The Owlet is a digital growth agency that uses social media to connect clients and prospective customers. They harness their social media expertise to engage customers and drive profitable action. The Owlet handles social media pages for clients and strategizes value-adding campaigns to promote products and increase revenue.

CEO Elijah said, “Primarily, we help firms set up a social media marketing strategy. The first thing we always ask our clients is what is your social media marketing goal? That guides us to our strategy. The goals of an NGO looking to raise awareness for out-of-school children are different from an insurance firm looking for more subscribers. The targets for both firms are different. We develop effective social media marketing strategies for companies from various industries. It is simple and very complex. Our conversion rate speaks for itself. Our profitability speaks for itself.”

“We are helping companies to increase their revenue. Our ads are putting millions in revenue in our client’s pockets. We know how to create ads that convert. With years of experience playing this field, we know what works. We have increased leads for our clients by 120%. Some companies just want us to build and maintain a solid presence on social media. For them, we create a marketing strategy that reaches their target groups directly. We also know how to retain them sustainably.