Yves Saint Laurent, the great fashion designer, once said, "fashions fade, but style endures." Certain trends in copywriting and digital marketing come and go; in the 2010s, it was all about stuffing as many keywords into a document as possible, human reader be damned.

That is now frowned upon, thanks to refinements in PageRank, Google's search engine results page algorithm (and rightly so.)

As technology evolves, so does demand. With that in mind, what are the top copywriting trends for 2022?

Top Copywriting Trends for 2022
Voice Search
According to SERPwatch, there are 4.2 billion digital assistants in use worldwide, including Google Assistant, Siri, and Alexa.-and copywriters must learn to write as they speak (which is how it should be, according to Joel Saltzman.) As voice becomes the dominant way of searching for content, tailoring content to natural spoken language search rather than simple keyword search will become more common. That is, "best bakery Melbourne" will be pronounced, "OK Google, what is the best-rated bakery in Melbourne?"

AI copywriting assist
Yes, the robots are gaining control. AI is assisting us with almost everything, including copywriting. TechRadar's list of the best AI copywriting assistants doesn't necessarily imply that I'll become extinct - AI is only as good as the algorithms it contains, the data it's fed, and the "awareness" it has. The "perfect" Hallmark Christmas film, The Christmas on Christmas, was written with the help of AI writers, which resulted in a hilarious result. AI can be useful in automating certain tasks (we've used AI spell-checking since WordPerfect), but can it ever replace the humble scribe? I believe we're a long way off.

Copywriting is Increasingly Informative
Being on mute most of the time has heightened our desire to be heard and understood. People used to have real conversations before Zoom. If someone didn't hear us correctly, it was simply a matter of recognizing the person's misunderstanding and clarifying what was meant in person. We now explain things more carefully and pay more attention to the words we use in text messages.

Our ability to read between the lines has improved, and as a result, consumers have developed a new, astute ability to spot the bull.

People want to work with companies that understand them, so businesses must be clear about who they can help, how they will help, and why it matters to the people they want to serve. Copywriting should be used to freely share knowledge while avoiding the use of excessive gateways.

The consistency of in-house copywriting and client-facing copywriting is taking center stage.
Hybrid working has increased investment in people management at all levels of business and across all industries. Brand managers, digital marketing teams, and those in training and development roles understand the value of corporate culture as a sales communication tool.

Businesses are heavily investing in internal communication strategies. Because people buy from people, there is a strong emphasis on internal corporate communication tools such as brand voice guidelines, training documents, and induction eBooks that are used to instill the company's core values in new employees.

Employees and customers are no longer considered separate entities, so copywriting must communicate the appropriate tone of voice to both parties.

Copywriting Professionals in High Demand
Because AI copywriting software is not without flaws, expert copywriters are expected to be in even greater demand. These machines are not intended to eliminate trade and leave people unemployed. They are only intended to relieve and expedite the work of a good and experienced copywriter.

Companies that use AI software to create content are more likely to hire top-tier copywriters as consultants and editors. As a result, the profession could shift from doing the work to advising and improving on what has already been created.

The Long-Form Copy Is Back
People are easily bored. That is a proven fact. That is why, in recent years, the long-form copy has been avoided by many marketing campaigns.

However, every audience is unique, and as we age or our experiences change, our preferences for receiving and digesting information change as well.

We anticipate the return of long-form copy in its entirety in 2022. Blog writing is still important for SEO, but it also gives creators more monetization options. One possibility is affiliate marketing, while another is content membership packages. The long-form copy could, of course, be part of your sales funnel and offered as a free incentive to potential customers.

My advice is to always break long copies into multiple short paragraphs and bullet points to make it easier to skim and fit well on a mobile screen. A good copy combined with a good graphic design is also a winning combination.


https://getmoneybes.com/copywriting-trends-2022/

I haven't heard about these trends. So I'm happy I found it here. Thanks

It's great that you're sharing this here on Nairaland. Thank you for showing us these trends and tips. Actually, today I rarely write texts entirely on my own. I found a faster way to handle texts for marketing campaigns. Of course, I found it myself. My friend who works as a copywriter sent me a link to Aquila AI Copywriter made by ConversionSpree. He said this tool would help me write well-structured paragraphs with suitable formatting for any site in one click. I tried it for the first time a few months ago, and I liked it. AI technologies never cease to amaze me. I use it when I need to write everything quickly.