YouTube is the place to be for musicians who are trying to make a career out of the art form. People like videos more than any other form of content. Publishing music in the music video format can attract audiences as they prefer video over audio. Even most established and prominent musicians upload at least one music video per album on YouTube to generate maximum online exposure and audience engagement.

Here are some music video promotion tips that you can follow to increase your online visibility rate and engagement:

1. Create engaging titles
YouTube videos need to be presented in a manner that looks attractive. Humans are visual beings. The first thing they notice is the title of the video. It takes only a few seconds to read it and in those few seconds determines whether the video will be watched or not. Creating a compelling title for the video should be the first step of a successful YouTube music video promotion campaign. It should be short yet compact, embedded with keywords, and convey what the video is about to the viewers.

2. Optimize the videos
YouTube is a powerful search engine besides being the biggest video-sharing platform in the world. When viewers are looking for a particular type of video, they type some words or phrases that will narrow down the search. The videos that come on top of the search results have the highest chance of getting watched. YouTube videos also show up in the SERPs of Google and other search engines. YouTube videos must be optimized to gain higher ranks. One must add the most trendy and popular keywords in the title, description, and tags to ensure higher ranking on both YouTube and Google.

3. Put customized thumbnails
Just like the video titles, the thumbnail of a video gets noticed before the viewers decode to watch it. YouTube assigns a thumbnail by default, which can be a screenshot from any moment of the video. This does not always produce satisfying results. It can be a blurry shot or something that does not even showcase what the video is actually about. You can customize your thumbnails and put the image you think represents your video the best. You can also add written words in the thumbnail to attract the attention of the viewers fast.

4. Promote on social media
Social media is a powerful medium for music promotion. Facebook, Instagram, and Twitter have billions of users who visit the platforms daily. YouTube videos shared on these platforms can attract a huge number of audiences and drive them straight to YouTube. The massive traffic can easily increase the views of the video and subscription of the channel.

5. Employ professionals
Music video promotion needs a lot of expertise to achieve desired success. Professional music marketing services use various strategies to bring maximum engagement to videos of their clients. They use audience targeting, multi-platform sharing, content marketing, social media promotion, and more in their music video marketing strategy. Most of these websites have a direct connection with YouTube and related networks. So, they are able to provide 100% organic promotion to the musicians uploading music videos on YouTube.