The use of QR codes in marketing is growing, with current data showing that 78% of the world’s population owns a smartphone, according to Statista. With this number continuously on the rise, it would seem to make sense for companies to invest more time and money into using these types of codes in their advertising campaigns.
The main benefits that QR codes can yield include increased customer engagement, easier access to information by customers, and an increase in conversions for businesses. Implementing them into your campaign can give you an edge over competitors who are not utilizing these forms of advertising yet.
How Are QR Codes Being Used in Advertising?
A QR code stands for ‘Quick Response Code’ and is a 2-dimensional barcode. The information embedded behind a QR code can be accessed using your smartphone device in a photo mode or QR code reader app.
You just have to point your smartphone towards the QR code to access its content. Today QR codes are used a lot to give a digital dimension to a product or flyer that leads to a URL. Since they are editable and size adjustable, they promote identity establishment, are material cost-efficient, are safe and secure, and are relatively easy to use nowadays. They can be used for WiFi access, product packaging, advertisements, business cards, promotions, and discounts.
For effective use of QR codes in advertising, delivery should be heavily weighted towards immediately satisfying the end-user. “The code must give a user something they require at that very moment or can save for later use. Concentrate on directing users to scarce information, desirable coupon discounts, or to complete an action that otherwise wouldn’t be possible without a mobile phone,” Von Donkelaar, chief marketing officer at Eindhoven
QR Code Advertising Best Practices
The best practice for QR codes, like any advertising channel, is to add value. Make sure each QR code leads directly to the source of value (promotion, checkout, etc.) and requires as few clicks as possible. This is powerful in the marketing sphere because it removes barriers that inhibit users from acting on their interests and spending time learning about your company.
To ensure your QR strategy is successful, ensure your data management structure captures any QR code interactions so you can incorporate this behavior into personalizing the consumer’s journey through other channels.
Here are some best practices to follow when building a QR-based marketing strategy:
1. The QR code should be of a decent size, so scanning it is easy
2. You should put your QR code in every relevant and convenient place
3. Provide additional information below the QR code
4. Give people an alternative way of accessing the information on the QR code
How Can Advertisers Incorporate QR Codes Into Their Strategy? ....
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