Nowadays, we do almost everything online, including shopping. As a result, there has never been a better time to be in eCommerce. Nowadays, if you're selling anything, whether it's sneakers, salad dressing, or something in between, you must have an eCommerce website. An eCommerce site can help you build your brand, connect with more customers, and sell more products—but only if you have the right website design.

When developing an eCommerce website, web design is critical. A good eCommerce web design is all about using the right colors, fonts, images, words, and graphics to persuade visitors to buy. Your eCommerce website design should entice potential customers, provide a positive user experience, and present your store in the best light possible.

So, not only does your website need to look good and feel on-brand, but it also needs to compel your website visitors to take action and, you know... buy your products. But how exactly do you go about doing that? How do you create an eCommerce site that has products flying off your virtual shelves?

Tips for creating a great Ecommerce
The following are the top 8 eCommerce web design tips to help you take your store to the next level:

Keep things simple.
One of the most important rules to remember during the eCommerce design process is "KIS"—keep it simple!

When it comes to designing an eCommerce website, less is more. The more elements you have on the page (colors! banner ads! ), the more it detracts from the main purpose of the website—closing a sale.

You don't need a lot of bells and whistles on your eCommerce website; they only serve as a distraction. Maintain a clear, clean, and simple design while focusing on the sale.

Prioritize branding
When it comes to online shopping, people prefer to buy from well-known brands rather than faceless eCommerce sites that appear to be a ruse to steal their credit card information.

If you want to build the trust necessary to drive serious sales with your eCommerce business, you must give your branding some serious thought. Your branding is like the DNA of your eCommerce business; it represents who you are as a company, what you stand for, and how you differ from your competitors—and it plays a significant role in connecting with your audience and driving sales.

Take the time to define your brand and then infuse that branding into your eCommerce design if you want to get the most out of it. It's okay if you're not sure who you are as a brand. You'll just need to do some business soul-searching before you start designing. Consider the following:

Who would my brand be if it were a person?

What three words would I use to describe my brand if I had to?

What distinguishes my brand from other eCommerce stores?

What distinguishes us from the competition?

Once you've determined who you are, you can incorporate it into the branding of your eCommerce site. And what about the branding? It will help you build trust with your audience while also driving serious sales.

Adopt Minimalism
Although minimalism is most commonly associated with interior design, it is also becoming a significant trend in web design. In today's hectic, modern world, keeping things clean, uncluttered, and straightforward is critical. And it's even more important to keep it simple when designing an eCommerce website with a variety of products and categories. So, this year, remove anything that may make your site appear cluttered or overwhelming, and get right to the point. All of those extra bells and whistles only serve to distract visitors, lowering the likelihood of them purchasing something from your online store. Instead, keep the focus on the sale and make it easy to navigate by keeping it appealing.

Perform the "Grandma" Test
If you intend to target specific generations, such as Baby Boomers, keep in mind that many shoppers aren't as comfortable online or are only beginning to become acquainted with the concept of eCommerce. That is why a simple, user-friendly layout is essential. Perform the "grandma" test to ensure your site is on target. Request that a friend or relative browse your website to see if it is easy to use or if it could be improved. Request that they provide honest feedback, as this will assist you in improving the functions on your site to increase retention. If it is not clear or simple to use, you may be missing out on a lucrative market of customers.

Make use of High-quality videos and images
Users make purchasing decisions based on the ability to view product photos and video representations. Because offline stores have this undeniable advantage, e-commerce stores require high-quality videos and images. A better representation can go a long way toward convincing users to purchase a product. High-resolution images, 3D models, and videos are required. Page abandonment occurs when you do not have high-quality images. You may be wondering how to send large videos without sacrificing quality; however, it is possible and manageable. Consider looking for solutions on the internet. Another new standard for allowing users to visualize all information is the ability to zoom in on images.

Have a filter, search, and easy navigation
Remember that convenience is one of the main reasons why so many people prefer to shop online. If you make a user feel uneasy, he or she is unlikely to purchase from your store. The UX trend is to create a website that makes it simple for customers to take the important step of making a purchase. To accomplish this, a website designer must consider all of the minor details. There should be no need for a rush as everything should flow smoothly from one point to another. The use of a filter allows the user to exclude all unnecessary items and navigate directly to the product page from the Home page. The search bar enables the user to quickly locate a specific item or category. The search field should be visible and easy to find. The ideal solution for achieving all of these elements would be to get SEO for big brands and have experts manage your entire online presence. You will be pleasantly surprised by the exceptional results obtained in the shortest amount of time.

https://getmoneybes.com/5-web-design-tips-for-creating-a-great-ecommerce/