Gary Halbert, who was one of the greatest direct marketers and copywriters in Boron letters(a collection of letters he wrote to his son while he was in prison) said this:

"Now, pay attention. The very first thing you must come to realize is that you must become a "student of markets". Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy."

What was he trying to say here, he's simply saying that SELL TO PEOPLE WHAT THEY WANT TO BUY

Most people begin a business with a ME mentality

Since I love this, my customers will love it... That is a Proven way to fail in business

People don't care about you, they care about themselves

What you are selling is useless to them if it will not satisfy their WANTS...

Your mission as an Entrepreneur is to find that want and satisfy it...

© Martin Odigwe