Video marketing is the act of creating and distributing videos across multiple platforms. The aim is to raise brand awareness, increase sales and conversion, educate customers about your products or services

Video marketing is one of the most powerful ways to market your product or services. It's inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image is great and it's ability to appeal to multiple senses is super compelling.

If video isn’t a part of your marketing strategy already, it soon will be if you want to remain competitive. Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and in 2022, it’s vital to boost and ramp up your video marketing to connect with your audience.

Videos have a compelling way of fostering engagement, yielding results like click through rate, shares, lead generation and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom line.

As a visual specie, humans find videos more engaging, more memorable and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option, it’s a NECESSITY.

Marketing videos can take many forms such as:

- Explainers
- Presentation
- Video blog (vlog)
- Tutorials
- Webinar
- Ads
- Customer testimonials
- Interviews
- Behind the scene (BTS)
- Documentary
- Live stream and so on

Video content is on the rise and it's thriving in this digital world, the benefits are endless. If a picture is worth a thousand words, then what does a video worth? Think about it

Videos have not only become an inseparable part of our personal lives but also a valuable tool for our business promotion. People watch a lot of videos and share them with their family, friends and colleagues. The types of those videos vary from funny, inspiring to tutorials and promotions. This gives you an opportunity to use your creativity and spread a word about you and your brand through videos.

Video is not an option but a Necessity