It’s finally official! After the long wait, we have our baby of the year, Baby Isabella Uzuakpunwa. She was crowned at the glamorous grand finale of the Cussons Baby Moments Competition Season 8, held at Radisson Blu Hotel Ikeja on Sunday 27th February 2022. The journey in the competition was thrilling till the very end, as we waited with bated breaths for this moment.

The competition this year had quite a number of changes compared to that of last year. These changes were made in order to make the competition more encompassing which obviously worked as over 5,000 unique entries were received from all over the country. The competition was further divided into different stages. The call to entry was the first stage. It was followed by the voting stages which were divided into three. Also, this year, Cussons Baby added a new twist to the selection of babies. For the first time, they allowed the judging score to be a 50/50 ratio. 50% was given to the judges, and 50% to the Public. So, everybody was carried along when it came to decision making.

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After much deliberation by the judges, the grand finale produced amazing champs. Our winner, baby Isabella went home with two million naira, and a year’s supply of Cussons Baby Products. The first and second runners up went home with 1 million and N500,000 respectively with six months’ supply of Cussons baby Moments products. The fourth to tenth winners received cash prizes of N100,000 each, and 3 months’ supply of Cussons Baby Products. That was not all, as babies in the special categories were also awarded. These categories are cutest baby, most creative video, most charming video and Toothy Smile.

This year’s theme ‘Little Champs’ seeks to explore the many talents babies possess and provide them with a platform to showcase these talents to the world, while also strengthening the bond between parent and child. Cussons Baby is more than happy to be that platform.

Speaking at the event, Head of Category – Personal Care, Gbenga Akindele said “the brand remains committed to its promise of growing together naturally with families and I’m very excited that for eight seasons now, we have strongly kept that promise. I want to congratulate every baby that participated in the competition and give kudos to their parents for carrying them on this journey.” He continued to praise the babies who participated in the competition, highlighting the fact that every baby is a winner.

The Mother of the winner and baby of the year could not contain her happiness and gratitude to Cussons Baby for recognising her baby for the talented wonder he is. “I know my baby is a champion, but it’s so wonderful that Cussons provided the platform for the world to recognise my little one as such. I’m more than grateful and very excited for this honour. Thank you, Cussons baby!” she said.