A business analyst is an agent of change. A business analyst stands between IT and the business to help bridge the gap and improve efficiency. They solve complex business problems and give efficient solutions.

For example, A Business Analyst identifies a problem in the Business process and brings up the team so as to find means of improving the process. E.g Passport Renewal process in some embassy can be quite tiring. In terms of poor customer service, lack of decent waiting area and many more. The Business Analyst can look into it with the team to develop a software so application can be done online using a friendly interface for easy navigation.

While A Business Analytics Professional is an individual who takes a company’s raw data and makes sense of it. They then share their insights with company leaders so that better business decisions can be made, which will hopefully result in better business outcomes.
Example of application of business analytics in CRM: An online retail website can understand the purchase pattern of the recurring customer and determine targeted discounts and other advertising strategies for the customer.