Our Client who is in the oil and gas sector requires the service of a Digital Marketing Executive to manage the services for the Group and its subsidiaries as well.

Reporting Line: Head of Communications

Job Summary
The successful hire will be responsible for looking into the online marketing strategies for the Group. He/she will be required to plan and execute marketing campaigns, maintain and supply contents for the organizations’ websites.


General Duties/Key Responsibilities:
• To manage the social media desk under the supervision of the Head of Communications.
• To generate social media content on all the Group’s social media platforms to drive publicity and increase follower-ship.
• Develop and manage digital marketing campaigns
• Manage all websites
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Tik-Tok, LinkedIn etc.
• Track all website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts (if/when necessary)
• Attend relevant networking events and product launches.
• Plan and monitor the Group’s ongoing digital presence
• Identify new digital marketing trends and ensure that all brands (companies) are aware of industry developments.
• Maintain industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing
• Work from multiple locations
• Promote the companies’ brands, products sales and/or services in the digital space
• Use and research the internet and new media to reach new customers, generate leads and retain existing customers
• Analyze market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Work on "on-page" and "off-page" "SEO" (search engine optimization) of all the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Ensure timely payments of all applicable subscriptions required for promotions.
• Promote company’s product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc
• Creating and executing SMS, and email-based marketing campaigns
• Conceptualize and implement digital marketing strategies across diverse platforms for all brands


Requirements/Skills
• Proven work experience in social media (a minimum of 4 years)
• Hands on experience in content management
• Excellent creative/copywriting skills
• Solid knowledge of SEO, keyword research and Google Analytics
• Excellent communication skills
• A core skill required for this role is writing and content creation
• Analytical and multitasking skills
• Attention to detail
• BSc/HND/OND in Marketing, Mass Communications or related field.

Method of Application: https:///3xqEqMi