YouTube has provided a wide range of options that anyone can avail of and gain success in this elevating platform. But the real way of popularizing your video is yet to be known to various people. Any YouTube content creator can work on these categories to expand their YouTube channel.
Basics strategies:
There are some basic strategies that one has to take in regard while uploading a video, which may seem to be minor and yet they are the most important part of real YouTube promotion.
 Make sure that you have uploaded a video that has good quality. Otherwise, not a single viewer will stick to your video.
 Check the audio of the video before you upload it on your channel. The audio must be clear without many back noises.
 Mention keywords in the title and the tags. Put the exact keyword in your video description as well.
 The title should be catchy and crisp so that it gets clicked for the maximum number of times.
 And last yet not least! Thumbnail optimization should be an integral part of the basics of YouTube promotional strategies.
When these basics are done, you can move on to the next elevated ways that will make your video popular on that daunting platform where millions of videos are present. You have to sketch out proper marketing strategies that can offer a boost to your YouTube career. Some strategies are exceptionally effective and pocket-friendly.
Content marketing
Content marketing is one of the easiest ways of popularizing your video. Some companies and writers will chalk up gripping content write-ups and publish them on various content-related sites and pages to gain the views on your views for your video. There are mostly three ways of content marketing;
 Press release
 Blogs
 News
And the most important of them all is that these PR publications will elevate the number of your social media followers.
Social Media Sharing
Social media is one of the major marketing places for your video, there are no denials. Then, how to use these social media platforms to promote your YouTube videos?
 There are options for paid advertisements on each social media platform. Avail for these to promote your videos.
 You can have a fan page made to promote your videos in various groups where people share the same interest as you. For example, if you are making videos about travel or travel vlogs then you should share the links or the advertisement links to the groups where people are travel enthusiasts. People, who are interested in your content, will gravitate toward your videos.
 Or you can hire companies who will work on social media sharing options on your behalf. These companies will create a buzz around your video so that various people who are or might be interested in your video, will be sent notifications about the videos until your reach the numbers you have booked for.
 Add a landing page as a part of your marketing campaign. Landing pages are known for their high levels of conversions. Whenever you are opting for social media promotions then associate a landing page to build CTAs.