The typical entrepreneur and business owner is essentially clueless when it comes to advertising and marketing. This makes them highly vulnerable to becoming what I call “Advertising Victims”—easy prey for media salespeople and ad agencies and anyone else who doesn’t know how to actually close the deal and make a sale.

As Hollywood legend John Wayne once said:
“Life is hard. And it’s harder if you’re stupid.”

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Marketing

It’s about attracting more customers who respect and value what you do so much that they are willing to pay for it. It’s not about just bringing in more (quantity), it’s about bringing in more of the right people (quality).

You must separate yourself from the competition( Why should I choose you versus any and every other provider of the same product or service that you provide?”)

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What is your USP? Unique selling preposition?

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COMMON MISTAKES PEOPLE DO WHEN MARKETING THEIR PRODUCT OR SERVICES

� Mistake #1: Marketing To the wrong people

� Mistake #2: Saying the wrong thing

� Mistake #3: Asking them to do the wrong thing

� Mistake #4: Thinking you can advertise anywhere and everywhere

� Mistake #5: No marketing system

� Mistake #6: Chasing clients

� Mistake #7: Thinking you have the ad budget of Coca Cola

� Mistake #8: Race to the button in low price

� Mistake #9: There is no follow up

Getting the right Message—via the right Media—to the right Market—it all starts with knowing your WHO….

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When you truly know your WHO, you can magnetically attract all the clients, customers, and patients you can handle. And you don’t have to do this by slashing your prices, chasing after everyone in hopes of catching someone.

Will talk more about knowing your WHO in the next coming threads .

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