What is a Podcast?

A podcast is an episodic audio or video file that people listen to on the internet or download to listen to. Popular podcasts in Nigeria are Pulse podcast, Goglobal podcast, charity connect podcast, etc. Also a world recognized podcast; entrepreneur on fire (EOF), Dan lok podcast and so on to mention but a few.
A podcast is the new version of radio; in short, it is an online radio platform. Creating a podcast is better than writing content (Blogging). It is an audio conversions, anyone can listen to it anywhere. Podcasting opens opportunities locally and internationally.

- Why Are Podcasts So Popular

1. Podcasts allow for multitasking
The main reason why podcasts are so popular is that they allow their audience to save time. People mostly listen to audio blogs at home, in a car, while walking around or working out. What this means is that those who listen to podcasts are doing at least two tasks at the same time, exercising and listening, for example. The finding also showed that the most spread activities, while listening to podcasts, are doing housework, driving, cooking or baking.
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2. Listening to a podcast is an easy way to catch up on the latest news and events
To keep up with the latest events, people usually listen to podcasts within 24-48 hours of downloading them. What’s

even more interesting, 52% of respondents said they listen to an entire podcast, while 41% listen to most of it.

3. Podcast Are Entertaining
In addition to learning new things and finding out the news, people also choose podcasts when they want to entertain themselves. Music, food, sports, thriller, and hobbies are among the most popular podcast categories. Besides, podcasts are also entertaining because of the diversity of formats they have. There are interviews, conversations, late-night shows, fiction and non-fiction storytelling, as well as video and live podcasts.

The Future Of Podcasting

Podcast adaptations will grow in numbers.
There are already some exciting stories that you did not expect to be based on a podcast. For example, “Dirty John” is a TV-show available on Netflix and based on Christopher Goffard’s podcast of the same name. It got a bunch of positive responses from the audience and Connie Britton, an actress who played the main character, was even nominated for the Golden Globe Awards.

HBO did not stand aside as well and turned a couple of podcasts into TV-series. “2 Dope Queens” and “Pod Save America” are among them. However, the most popular of the podcast adaptations are definitely Gimlet’s

“Homecoming”, starring Julia Roberts and streamed on

Amazon.

The story with podcast adaptations doesn’t end here. Gimlet, a podcasting company, introduced Gimlet Pictures, a film and video branch, in 2018. In addition to “Homecoming”, they have already presented “Alex, Inc.” based on the podcast StartUp, and they have more projects to launch in the nearest time.

Smart speakers will push the boundaries of podcasting
Pacific Content, a podcast agency, talked to industry leaders to make predictions on the future of podcasts. They found out that one of the reasons why people used to listen to an hour-long podcast is because they did not want to go through their phones too often.
But now, thanks to smart speakers and opportunities they open up, the era of shorter podcast episodes is to begin. For instance, The New York Times have already launched their news podcast “The Daily” directly on Amazon Alexa. The latter, in turn, have presented templates that allow small-scale podcast producers publishing content on

Amazon Alexa in a matter of minutes.

However, voice technologies are not limited to smart speakers. The Spotify voice assistant already provided for quick and easy access to podcasts and music with your account. You just need to ask. In general, in the next 3 years, voice commerce will grow, reaching over $80 billion per year, as more and more companies will aim to provide a cross-platform and more personalized experience.
The demographics of the listeners will grow because of AI.

One of the latest Google’s AI translates audio to different languages while keeping your voice. In other words, audio can now be translated into audio without converting it into the text as an intermediary stage. It has three steps of translation and in the future, aims to minimize all the errors. At the moment, the AI is in the testing mode but when this advancement will become accessible to large audiences, it will allow podcast producers to win over both local and international listeners.
Nevertheless, the audience of podcast listeners is already growing. In the US, 17 million more people started
listening to podcasts in 2019 compared to 2018. What’s

even more exciting, the respondents of the study said that

the average amount of podcasts they listen to per week is seven, a podcast a day.
More companies will launch podcasts and invest in podcasting
The popularity of podcasts makes them a useful tool of communication for brands. For instance, The Telegraph and Financial Times are using their podcast to drive subscriptions and reach new audiences. However, podcasting can also be used to increase brand awareness, shape a positive brand image, connect with your audience, and eventually convert them into clients.


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