As an online retailer, it's crucial that your website is visible to potential customers in order to generate sales. Search engine optimization (SEO) is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). By optimizing your site for search engines, you can increase traffic to your Shopify store and potentially boost sales.

There are a number of benefits of SEO for Shopify stores, including:

1. Your Shopify store needs SEO to be visible in search engines and attract organic traffic.

2. SEO can help you improve your website’s conversion rate by making it easier for potential customers to find your site and navigate your product pages.

3. SEO can also help increase brand awareness for your Shopify store, as well as build trust and credibility with potential customers.

4. Investing in SEO can also help you stay ahead of the competition, as more and more businesses are starting to realize the importance of ranking high in search engine results pages (SERPs).

5. If you want to make the most out of your Shopify store, then SEO should be a key part of your overall marketing strategy.

6. SEO can help increase the average lifetime value of your customers, as they are more likely to purchase from your Shopify store if it’s ranking high in organic search results.

7. SEO is one of the most cost-effective marketing channels you can invest in for your Shopify store, and it doesn't require any paid ads or additional resources (like hiring an Shopify SEO agency).

8. If you want to build brand loyalty amongst your existing customers and attract more potential clients, then investing in SEO will help a lot. It gives people another reason to visit your site – aside from browsing products or making purchases.

9. One way to ensure that your Shopify store always stays relevant, is to make sure you’re implementing SEO best practices at all times.

10. If you want to see real results with your Shopify store, then investing in SEO should be a top priority for you as an online entrepreneur.