Article writing is the backbone to the success of your internet marketing business. Unless you are going to spend money on advertising,via things like pay per click advertising,you are going to have to get traffic to your website somehow. Let`s look at why article writing is so important to your success.

The main reason people use the internet is to find information. They go online and start surfing around from website to website looking for answers to questions they have. Search engines base their whole business on being able to provide search results that are going to provide the best information as it relates to the keyword being searched.

If your website is full of quality information you stand an excellent chance of having people visit it and then having them come back. Writing articles around the keywords that people are searching for is an excellent strategy,for keeping your website fresh, and getting visitors to it.

Article writing is a way to brand yourself as an authority on the theme of your website. If you can talk you can write interesting articles that people want to read. Here is a simple outline that has been used for years when it comes to writing.

1. Attention
2. Interest
3. Desire
4 Action

You are going to have an introduction in your article that gets the attention of your reader. Your introduction should describe what your article will be about.

Next in he body you will have several key points around the theme of the article. These should create more interest in hat you are saying as it is being read. By the end of the article your reader should be in a desire mode to learn more or to take action.
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The action you are looking for is presented in a short bio box which is a classified ad on yourself, your website, and your products. You will want a link to your website or products in your bio box.

By following this simple little outline you can write on almost anything. One key is to be able to research and you can use Google for that. Then just make a list of 3 or 4 main points and start your article from there.

Article writing is like anything in life. The more you do it the better you will get at it. As the internet continues to mature the websites, that will thrive,are the ones that provide the best quality information and continue to keep it update. Writing articles is one sure fire way to do that.
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