A close family member to me just completed a Christian nursery and primary school in Abuja with residential quarters. The person is unsure of how to start as per how to get students to register. Does anyone have any clue on what to do next?

Hire a Principal or Head Teacher from a well-known school to head the new school. This will help with recruitment of teachers and will also make parents believe that the school has a future. This key hire will also be able to advice you better on what the school needs.

Make sure your facilities are impressive. This impresses parents a lot.

A well-designed website also helps.

Thanks 4 that. However, the person building the school is going to be the principal and has started recruiting teachers.

I guess the bone of contention is how to get parents to put their kids in a new school.

They have great facilities with 2 big school buses, residential facilities and even a chance for orphaned children to get scholarships.

You can start with free holiday coaching,paste bills n do public awareness campagn.

@blank:

Seun's advice is solid, and he has real life knowledge in that field (off NL).

The person building the school can be the chairperson,MD, CEO, whatever even VP.

What is important now is that prospective parents need a name or face they can trust.

Its better she hire an experienced principal.
If she gets it wrong from inception, that's what will run down the school.
In business, its better when people don't know you at all than when they know you for inefficiency.
Good luck.

@Yamakuza,spot on.

My mum started her school from our house after years of teaching in the state owned schools and acting as Principal in a popular private school where she became students and parents favorite.The momet she left,started her own,you need to see parents rushing to her place,I actually laughed at her at first when she told me she's starting her own school from our home,lol.Today,The school is a household name in that city.

@OP,You can start by scouting for a known head teacher,Principal within that city to join ypur team.No serious parent wud come leave his/her ward with you just cos your school building is new and well equipped.You need a tested and trusted face/name.

In my own opinion,the school can conduct a comprehensive campaign such as street rallies and flyers distribution,word of mouth,banners,tv adverts,internet adverts,summer lesson,ensuring the teachers are of good standards(good command of English and not communicating to parents with their local languages).You can contact me on cantiride2001@yahoo.com for more info

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