A marketing plan through comprehensive research and analysis finds your target audience and organises the tactics and strategies you will use to engage them. It also helps you keep track and measure the success of your campaigns.

I will not bore you with the definitions of Marketing and Sales Plan as it was covered in a previous article.

Here, we will show you how to write a marketing plan for your business. Follow all the steps below and you will have your marketing plan.

1. Research Your Market
It’s all good that you are pumped and ready to write your marketing plan, but the first step isn’t writing, it is research. You need to find out how viable your product is. Will it be accepted and who will you be marketing to.

You need to find out where your customers are and what value you will be giving to them. What will you offer that is different from your competitors? The answers will form the basis for your SWOT analysis, which is included in your marketing plan.

2. State Your Business’s Mission
For example, Entrepreneurs.ng’s mission is to be everything to the entrepreneur. So, our marketing mission then becomes attracting entrepreneurs, educating them and offering services through business registration, consulting services, business clinics, book sales and other entrepreneurial services. Your business mission should be specific to the services you offer..... Read more here https://www.entrepreneurs.ng/marketing-plan/