�Clearly Define Your Customer

First, you need to know who you’re targeting. Who is the person who would most likely buy your product and buy it immediately?

Create an avatar of that customer. Ask yourself specific questions about them:

How old are they?
Are they male or female?
Do they have children?
How much money do they make?
What are they interested in?
What are their priorities?

Knowing the answers to these questions will help you create more accurate messaging around your product and target the right audience in your marketing efforts.

define your customer to increase sales.

�Identify the Problem You’re Trying to Solve

When you’re sure you have a clear understanding of your ideal customer, their pain points, and their desires, then you can understand how you can help.

What problem does your product or service solve? How does it address the pain point of your customer?

If you have identified your customer correctly, and know how your product helps solve their problem, they’ll buy it from you. If, however, the customer you have defined doesn’t have this problem, they won’t buy your product.

All great success and all great fortunes come from serving people with what they want and are willing to pay for better than someone else.

By adopting a “help” rather than “sell” mindset, you can understand how to serve people better and provide incredible customer service.

�Try the 100-Calls Method

If fear of rejection is what’s keeping you from starting sales conversations, I have an exercise that will help you gain more confidence and generate more leads called the 100-call method. Reach out to 100 customers as fast as possible, either by phone call or personalized email.

The goal is to practice talking to people, not necessarily to see results — though that may happen!

When you do this, you’ll not only become fearless of picking up the phone but you’ll also learn how people respond to your pitch and become a better salesperson because of it.

Just be sure not to sacrifice the quality of the call just to check it off your list.

You never know who could turn into a paying customer.

�Utilize Ads

Sometimes it makes sense to spend money in order to make money, but it doesn’t have to take a lot. With the right ad, even a small budget can be effective and increase leads.

You just have to know who your audience is, where you want to reach them, and for how long. Consider Google, Facebook, and Instagram ads, depending on where your customer is at.

When utilizing ads as part of your strategy to increase sales, it’s a good idea to run tests. Ad tests will help you learn the process of creating ads, help you better understand your audience, and ensure your budget is put to good use.

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