ON THE 22ND OF NOVEMBER 2018, MICHAEL RECEIVED A DEVASTATING EMAIL FROM HIS OFFICE THAT
HE HAD BEEN SACKED


He didn't receive any prior notice, and he wasn't going to be compensated.......he was now left with nothing.


It was a banking job and he was earning just N50K every month.


He didn't have any connections within the bank, so he had to accept his fate.


After reading the email, he sank into his couch and decided to think hard about his life.


He meditated deeply on the two possible paths ahead of him:


1. The easy and conventional path -

To continue job hunting while squatting with his brother (nothing wrong with that)

He could probably get lucky after 6 months and land a 100k/month job he thought to himself


2. The hard and unconventional path -

To commit the next 90 days towards learning a high-level skill that would give him control of his time, his life, and his finances.

He could end up making five times that 100k every month he thought to himself


He knew he was going to be broke for while if he took the second path....


But with what his eyes had seen in his banking job:

- The toxic environment
- The overwhelming pressure to deliver
- The meagre pay

And a whole lot of dirty stuff he had to keep to himself for his safety....


The possibility of controlling his time & his earning capacity became very appealing to him as opposed to the 9-5 life he initially thought he wanted


So he made up his mind and picked the hard and unconventional path.


After making up his mind, he spent the next few weeks thoroughly searching for a skill that could give him the kind of life he now wanted.


During the course of his research, he discovered a skill called Copywriting.


Initially, he didn't want to give it a try, but something deep within him told him to do so.


He took a leap of faith and decided to go through the basics so he could get a good hang of Copywriting.


After going through the basics, he spent the next three months learning as much as he could
about this skill.


It took him many more months of practice (and working with different clients) to master the skill, but it was worth it.


Today the average fee Michael charges for a Copywriting project is $3,000. Yes.


The current exchange rate is N620/$1 (you can do the math).


But the truth is that Michael did not start charging $3,000 per project overnight.


It took him a while to get to where he is today.


He had to put in a lot of work into mastering Copywriting and it has paid off big time.


The same will apply to you if you decide to learn Copywriting today,


You won't be charging $3000 for a project immediately.


If you can be consistent and commit just two hours daily for the next three months, you will probably be able to charge more than that for a project in the near future.


Copywriting is not for people who are not willing to put in the required work.


But just like Michael did, you will need to go through the basics of Copywriting first, before moving on to the next stage.


And what better way to go through the basics than with the aid of a Starter Kit?


You can get access to the Copywriting Starter Kit by clicking on the link below:


https://taiosquare.com/copywriting-starter-kit/

You don't need to master Copywriting to make a lot of money from it

Once you understand the basics:

- Market Research
- Getting (& holding) Attention
- Product Positioning
- Offer Presentation
- Closing

And you are a ruthless action taker

You'll make lots of money

https://taiosquare.com/copywriting-starter-kit/

The highest paid Copywriters aren't the ones who know the latest Marketing Strategies and Copywriting Formulas.

They are the ones who know what moves people to spend money:

- Buyer Behaviour
- Social Engineering
- Emotional triggers

The money lies in understanding people.

https://taiosquare.com/copywriting-starter-kit/

Profitable niches for Copywriters:

- Financial (Stocks, Crypto, Investment)

- Health

- Alternative Medicine

- Weight Loss

- Self Improvement

- e-Commerce

- Travel

- Education

- Sex

- Beauty

- Fashion

- Dating & Relationships

https://taiosquare.com/copywriting-starter-kit/

Contrary to what you've heard:

Twitter, LinkedIn, FB & IG are all assets for well-paid Copywriters.

What to do:

- Search for Key Names/Words

- Connect/Follow/Engage Objectively

- Make your Timeline a Stack of Valuable Info

This is the easiest way to become a Client Magnet

https://taiosquare.com/copywriting-starter-kit/

90% of Copywriters focus on writing great Sales Letters.

The top 10% focus primarily on:

- Deep Dive Market Research

- Buyer Psychology

- Developing Intriguing Big Ideas

- Constructing Superior Offers

- Powerful Sales Arguments

- 80% Influence, 20% Persuasion

https://taiosquare.com/copywriting-starter-kit/

When pitching to a client, avoid that mistake of blabbing about how 'you are Copywriter that does this & that'

Enter the conversation ongoing in your client's head:

- State the problem

- Offer a solution

- Explain the solution

- Highlight the possible outcome

Then close

https://taiosquare.com/copywriting-starter-kit/

Your copy has to appeal to the emotions of your reader.

99% of the decisions we make as humans are based on emotions.

Unfortunately, many copywriters try too hard to appeal to the logical left side of the brain.

https://taiosquare.com/copywriting-starter-kit/

As a Copywriter who wants to work with high-paying foreign clients,

You need to have a portfolio that you can present to these clients as a proof of your abilities.

https://taiosquare.com/copywriting-starter-kit/

Trying to find Copywriting clients on Freelance sites & Job boards will yield little fruits because they are saturated.

You need to deploy certain strategies and position yourself properly to get quality high-paying clients.

https://taiosquare.com/copywriting-starter-kit/

Market research is one of the most important aspects of Copywriting.

You need to adequately understand your target audience and their pain points.

The SEAL method of carrying out research is used by many top Copywriters.

https://taiosquare.com/copywriting-starter-kit/

One of the best perks of being a Direct Response Copywriter who works for high-paying international clients is that it offers you privacy.

You don't need to post your earnings all over the internet in order to make money.

You can operate under the hood and be making millions.

https://taiosquare.com/copywriting-starter-kit/

Of course, you can learn Copywriting on YouTube,

But you won't get proper mentorship or guidance on YouTube.

You also won't be taught how to get high-paying clients and how to negotiate with them.

Paying for a course is always the best option

https://taiosquare.com/copywriting-starter-kit/

Being mentored and guided by Nigerians like you is a massive advantage.

They can relate with you and your experiences better, which leads to a better transfer of value.

A Foreigner can't really emphatize with your struggles.

https://taiosquare.com/copywriting-starter-kit/

What you are told:

• You don't need to be fluent in English to write an effective copy

• You can become a pro in as little as 6 months.

• It will be easy to make your first $10,000.

Well, those are mostly false.

What it is in reality:

• You must be able to communicate effectively in English

• It takes years to become a pro.

• Getting high-paying clients isn't for the faint-hearted

https://taiosquare.com/copywriting-starter-kit/

As a newbie Copywriter,

You have probably only worked with clients who sell low-ticket items and the ROI you would have gotten them might not be very impressive in numbers wise.

The smart thing to do is to specify the ROI percentage wise.

E.g. I increased their sales by 500%

https://taiosquare.com/copywriting-starter-kit/

4 simple facts about humans:

- Humans don't say things as they truly are

- Humans always want the easy way out

- Humans don't take responsibility, they will rather play the victim

- Humans are selfish

These facts should influence how you write your copy above other things.

https://taiosquare.com/copywriting-starter-kit/

Building blocks of a great Sales Copy:

- Lead

- Discovery Story

- Unique Mechanism

- Proof Section

- Product Introduction

- Pitch

- Offer Section

- CTA (Call To Action)

https://taiosquare.com/copywriting-starter-kit/

7 proven lead types:

- The Secret Lead

- The Story Lead

- The Problem-Solution Lead

- The Prediction Lead

- The Big Promise Lead

- The Offer Lead

- The System Lead

https://taiosquare.com/copywriting-starter-kit/

Questions your sales copy must answer in the mind of your reader:

- What's in it for me?

- Why should I trust you?

- Why should I act now?

- Is it worth my time and money?

- How can I get started?

https://taiosquare.com/copywriting-starter-kit/

Simple ways to start your sales Copy:

- Make a big promise of transformation

- Tell an interesting story

- Say something unconventional

- Reveal a shocking life changing discovery

- Ask an intriguing question

https://taiosquare.com/copywriting-starter-kit/

Hooks are used to hold the attention of readers by making them curious of what lies ahead in your copy.

You need to use hooks at different points of your copy, else your reader becomes bored and you lose them.

https://taiosquare.com/copywriting-starter-kit/

Your discovery story is basically the background story of how you discovered what you are proposing to your reader.

This type of stories are very powerful as many of your readers can relate with them.

https://taiosquare.com/copywriting-starter-kit/

Your unique mechanism is that 'special' thing that differentiates the product you are offering from others.

This is particularly important when the awareness level of your reader is high

They've seen it all, they've used terrible products before, so yours needs to be different.

https://taiosquare.com/copywriting-starter-kit/

Adding proof to your copy increases its believability tremendously.

This shows your reader that you are not bluffing or making false claims.

Testimonials and Case Studies are the most common examples of proof.

https://taiosquare.com/copywriting-starter-kit/

The Offer section of your copy is one of the most important sections.

If you don't do it effectively, you will lose a lot of potential customers on the spot.

Like Alex Hormozi would say, you need to make an offer so good that your reader will feel very stupid for not taking it.

https://taiosquare.com/copywriting-starter-kit/

When drafting your Call to Action, you need to realize that humans procrastinate a lot (even for the easiest things)

Therefore you need to include 'Scarcity', 'Urgency' & 'Guarantees' in your Call to Action to ensure that your reader is compelled to take action immediately.

https://taiosquare.com/copywriting-starter-kit/

An angle is simply the perspective from which you present your big idea/promise

Even if your big idea/promise is very solid, if you present it from a weak angle, your copy will flop.

A very effective method of presenting your big idea/promise is by using current events

https://taiosquare.com/copywriting-starter-kit/

Ideally a sales copy should have various transition points.

Transition points are used to connect the different blocks of your sales copy together,

So that the message your are passing to your reader makes sense.

Refusing to include transition points can leave your reader utterly confused.

https://taiosquare.com/copywriting-starter-kit/

When writing an ad copy, you need to think platform-wise.

You can't use the same tone or length you would use for an Instagram Ad for a LinkedIn or Twitter Ad.

Each social media platform has what works for it, you need to play by those rules.

https://taiosquare.com/copywriting-starter-kit/