When it comes to making an official statement and releasing a public announcement, nothing does it better than a press release. This is why many companies nowadays hire press release writing services to be considered as the primary source and original informants for their authorized and endorsed information. In order to write down your own press release, here are some great tips that might help you get the job done in no time.

Follow a Resolute Structure

Since a press release gets a lot of media attention and is a formal document, you should follow best practices and structure your writing. Here your press release would include the following:

• Main Heading – to grab the attention of your readers you need to create a stunning headline that includes numbers and other exciting elements along with keywords.

• Introduction/Lead – here you would put the most important information first and answer as many of the 5Ws as possible (Who, What, Where, When, and Why).

• Mention Sources – answer the reader's question about how you get to know the information you are sharing by providing valuable and certified sources of information such as quotations from a high-ranked officer or company manager.

• Essential Details – this is where you will explain the significance of the event and provide further details and any additional information that may help the readers to understand what is happening.

• Contact Information – readers might be interested to reach out to you after going through your press release in order to get more information. Here you can media contact details including phone number, email address, and other points of contact such as a person, their name, and job title.

• Boilerplate – the last section of your press release also acts as your business card so make it count. The boilerplate is a short bio of your company and includes information such as the name of your organization, founding dates, mission statement, company size, etc. You can also add a short summary of your greatest achievements so far.

Choose a Newsworthy Angle


Your press release needs to have an angle that is clear in perspective and targets the audience’s attention. To make your press release more attractive you can focus on the impact your news will create on the local community, and address any ongoing conflict or provide resolution to one. You can also highlight how this news will help in the progress towards a specific problem or whether your press release would evoke an emotional response from your readers.

Stay Objective and Targeted


There is no space for inadequate and useless verbosity in your press release. This is why your writing should be akin to verbatim and written precisely to share information and nothing else. Press releases often focus on award announcements, branding changes, company breaking news, events, leadership, and product launches or updates. Stick strongly to your reasons behind the press release and avoid all distractions at all costs.

Double Check Everything


You need to make sure that your press release is functional and doesn’t contain faults. The least you can do is to check it up thoroughly for any grammatical mistakes, spelling blunders, ambiguities, and inaccuracies. It should contain all the aforementioned elements under the structure heading and remain objective rather than sounding overly promotional. Lastly, validate and confirm that your press release is short, precise, and to the point.

Avoid Common Press Release Mistakes


Probably the first thing you should be concerned about when writing a press release is finding a newsworthy story. If it is not interesting or doesn’t offer anything new then people outside of your organization would hardly care about it. Secondly, in a press release, you cannot go about beating around the same bush. Lastly, your sources must come off as authentic and credible which is very important in a press release to create influence.

Final Word


Your press release is an official public announcement by your company for targeted readers and audiences. This is why it requires much more of your diligence in craftsmanship and how you deliver it from a professional standpoint. There is not the slightest room for error and you should be very careful in what you say and deliver in your press release because once the word is out there is no going back. All the best for your future endeavours!