When it comes to advertising, particularly online advertising We need to understand the various types of display/banner ad sizes because, with the rise of mobile apps and responsive design, banner ads are now available in a variety of sizes and shapes, but only a few are worth designing for. Even with the invention of various ad sizes, websites, and apps have a limited range to choose from, and they all tend to be from the same banner size. Based on my experience working with over 1000 website publishers and apps, the most common banner sizes are 300 by 250 (medium), 728 by 90 (leaderboard), 320 by 50 (mobile banner), and 160 by 600. (landscape).

The following are some of the ad banner sizes available which will be categorized into two types which are Mobile and Desktop banner sizes;

Mobile banner sizes
The image above shows some examples of Mobile device banner sizes

200 x 200px: This is a much smaller square than the 250 x 250 and it is hardly used by publishers and less preferred by advertisers because of its lack of visibility factor, which can affect the overall performance of the ad.

250 x 250px: The Square ad is likely to be larger and more versatile. It is suitable for tiny places, but owing to its size, it is not a good choice for companies but can still be utilized and used to pass minimum information.

300 x 50px: This ad type is one of the lowest mobile banner sizes available, but it should be utilized to increase impressions and CTRs on mobile. This ad type was created with mobile devices in mind.

300 x 250px: This ad type can be used for both mobile and desktop devices but it is mostly used on a desktop web page and it is one of the most preferred by advertisers and most used by publishers.


Desktop Banner Sizes
300 x 250px: Referring to what we said in Mobile banner ads this banner size is the most used and preferred by advertisers and publishers and can be used on both mobile and desktop devices.

160 x 600px: This ad size is referred to as a skyscraper ad, super skyscraper ad, or large skyscraper ad. The 160 x 600 ad size is commonly used on the side of a page to show users an advertisement as they scroll down the page.

300 x 600px: In terms of both performance and eCPM, the 300 x 600 half-page unit is a highly successful ad unit. However, it has yet to be included in the standard ad list because there are currently insufficient sites that are built to accept it. Read more.

728 x 90px: It’s often referred to as a 728 x 90 or Leaderboard, but it’s also known as a Leaderboard Banner or Super Banner. A 728 x 90 ad is typically put at the top of a webpage so that it is visible as soon as the page loads.

How To Make Your Ad Banner Efficient

It’s important to take note of ways to make your campaigns effective using banner ads.

1 Use The Most Effective Standard Banner Sizes: We have various banner sizes, hence it’s important to pay attention to banners that best fit the channel of the display. For example, it’s best to use 728x90 on a desktop which is a standard banner, and it’s bold and very visible.
2 Place Your Banner Ads Correctly: Ensure the banner ads are given proper placements above the fold and close to the main content of a page.
3 Keep It Simple: Keep content and visuals simple. Viewers are probably only going to glance at your web banner ad for a second.
4 Use Buttons Appropriately: Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. Always keep them consistent throughout the set of ads.
5 Have A Clearly Defined Framed: Effective banner ads have a clearly defined frame with graphics extended to the edges of the box. People are drawn to your creativity, so ensure they are clearly defined.
I hope you enjoyed the read; if you have any questions, please leave them in the comments below, and if you have any advertising needs, please contact us at hello@cybertronads.com or visit us at www.cybertronads.com. click the link to read more https://medium.com/@cybertronads/e81fdb830737

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