Actually it shouldn't, when you fully understand how to structure your marketing campaign…

By the way, Marketing and sales aren't the same… they have different objective

While sales has to do with your product/service, offer, benefits, price, guarantee etc.

Marketing on the hand, has a different tweak…

I love how Todd brown puts it…

"The job of Marketing is to make selling superfluous or unnecessary".

Marketing has to do with the demonstrations, to lead the prospect into that which you offer.

It is you revealing to them the unique angle through they can get the things they want done.

At this point, because they really need the solution that your unique formula/angle offers, they see getting your product/offer as the means to achieving their desire.

So,at this point they don't fell they are been sold to, because as much as people buy stuffs, "everyone hates been sold to".

Your job as an entrepreneur when setting up your marketing campaigns is to make prospect see your offers as a means of getting their desired solution without feeling sold to.


Do this, and watch your sales skyrocket.


Solomon Opeyemi
+2348164870942