Airtel has become the first Indian telcom major to have forayed into the metaverse world. The network provider has announced a 20-screen multiplex in a metaverse called ‘Partynite'. The name of this virtual theatre has been decided to be called ‘Xstream' and it will have content portfolios from various over-the-top (OTT) channels. The service will be available for a free trial where the first episode of an OTT original or some parts of regional language films may be shown.The launch of this service is intended to further the Web3 adoption. A monthly subscription to Xstream will cost Rs. 149.

Essence, Airtel's integrated media agency of record, is responsible for creating the Xstream. On the other hand, the Partynite metaverse is developed by Hyderabad-based Gamitronics.

“This multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events and premium sports streaming. It will also allow social engagement,” said Rajat Ojha, Founder of Partynite (Gamitronics).

The metaverse can be defined as a fully functional virtual world where people can exist, work, and socialise as avatars.

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