EVERYTHING YOU NEED TO KNOW ABOUT BUS BRANDING ADVERTISING IN LAGOS, NIGERIA

If you want to spread the word and get people talking about your brand, you go with one of the oldest and most enduring forms of advertising — out-of-home. You simply can’t ignore OOH. It includes everything from billboards and posters to displays in airports, shopping malls, and transit vehicles.

Now, can you guess one of the most impactful forms of out-of-home media? You might be surprised to learn that it’s transit advertising. According to the American Public Transit Association (APTA), transit advertising generates over half a billion dollars, reaching up to 83% of commuters on weekdays and 69% on weekends.

WHAT IS BUS ADVERTISING?

Bus advertising (often referred to as “billboards on wheels”) is a form of transit advertising that belongs to the out-of-home advertising channel. Transit advertising refers to any promotional materials that aim to catch customers outdoors or when they are not at home. It is a form of OOH advertising where advertisements are placed in or on modes of public transportation or in public transportation areas. Examples of transit advertising include ads placed on the sides of buses, trains, and taxis, inside subway cars and bus stations, and near train or bus platforms.

WHY USE TRANSIT ADVERTISING?

Bus advertising markets to consumers in a direct and easy-to-understand format. The advantages of placing advertisements on buses include:

Ads can’t be turned off like a TV or digital ad
Unlike radio ads, transit advertising reaches drivers and passengers no matter what radio stations they’re tuned into
You reach a wide variety of audience
There are a variety of ad sizes, locations, and creatives to choose from
Geographic Targeting
Bus advertising delivers clear messaging that centers around food, hospitality, fashion, upcoming events, listings, lifestyle branding, and many other areas. You see these messages wrapped around a bus, used in bus shelters, and inside the vehicle to give consumers a reason to look.

If your ads are inside a bus, you have a captive audience in the passengers for the duration of their ride. For external ads, you’re within range of passing cars, pedestrians, and bus riders for more extended periods when at stoplights, at bus stops, and stuck in the periodic traffic that’s inevitable along most urban bus routes.

HOW EFFECTIVE ARE BUS ADS?

This OOH advertising channel is so effective because of its extensive reach aimed to target just about everyone within eyesight. Furthermore, bus advertising effectively reaches both men and women of varying age groups and is not generally gender-based. The ads are for everyone to see!

If you commute, are a public transit patron, or a walker/driver in city neighborhoods, you’re not a stranger to bus advertising — there’s no way around it. A bus is essentially a moving billboard, following commuters, pedestrians, and drivers throughout the day, providing far more exposure than a regular billboard could. Therefore, exterior bus ads can generate a mass reach very quickly.

A bright, colorful design with short copy makes or breaks a bus advertisement. If it’s not immediately eye-catching, passersby won’t glance back at it. The goal is to make a lasting impression that viewers can recall later. Fortunately, most exterior bus ads follow this rule and effectively communicate with their audiences.

HOW DO YOU ADVERTISE ON A BUS?

Bus advertisements are produced on digitally or screen-printed transit vinyl. Advertisers can purchase space on the inside of buses or the outside.

Learn how to advertise on buses in five short steps.

1) Choose the cities you wish to target

Most large, medium and small metropolitan areas across the country have a bus system.

2) Calculate your budget

This critical step will determine the ad formats you choose. Marketing experts generally recommend allocating about 10% of a company’s total annual revenue to advertising. Of that amount, about 30% to outdoor advertising, 40% of which should go to bus advertising. Although each organization’s budget is different, it’s important to realize that a certain amount is suggested to see results.

3) Pick the bus ad formats that best suit your needs and budget

Various formats are available for bus advertising. For example:

King and Queen Signs are displayed on the exterior sides of the bus
Tail Signs are placed on the backs of buses
Interior Cards are displayed near the ceiling on the interior of buses
Bus Wraps are ads that cover the entire bus with a specific theme for the ad campaign (e.g., upcoming movie premiers)
4) Choose a start date and advertising duration

Pick a start date that coincides with the launch of a new product or service and/or with the beginning of other advertising formats (e.g., radio ads). It’s a good idea to book bus ad space early because space tends to sell out, particularly in the third and fourth quarters. The first and second quarters are generally more available.

Also, remember to choose an advertising duration. The minimum duration is four weeks. The recommended duration is 12 weeks, proven to provide better results for most advertisers.

5) Contact a bus ads company for a quote and availability

The last step is to contact a bus advertising company to get a quote and check availability. Symmetric Communications can coordinate the bus advertising space, production, and installation in cities throughout Lagos, Nigeria.

HOW MUCH DOES IT COST TO ADVERTISE ON A BUS?

Advertisers utilize bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. The recommended minimum spend is:

HOW DO YOU ADVERTISE YOUR BUSINESS AT A BUS STOP?
A common misconception is that bus stop and shelter advertisements are designed to reach people who ride the bus. However, bus shelter advertising serves as a small billboard to grab the attention of vehicles and passersby on the sidewalk.

Advertising at bus stops is an excellent way to target a local audience. You know that everyone who views a bus stop ad lives, works, or commutes in close proximity, so there is no uncertainty about geographically targeting specific groups. As a bonus, bus stop ads are easy to customize for different regions to make them more relevant.

HOW DO YOU ADVERTISE ON A BUS BENCH?

Many companies overlook one advertising option — the space available on bus benches. The front of a bus bench has room to hold a rectangular advertisement that’s large enough for pedestrians, bus passengers, and drivers to read in passing throughout the day. And it’s more economical compared with standard print advertisements.

Often, bus bench ads are managed by outdoor or street advertising firms. If you do not see ads posted on the benches where you want to advertise, contact Symmetric Communications, your one stop shop for all your advertising needs for information on how to advertise on existing benches and all outdoor advertising structures in Lagos, Nigeria.

WHAT IS BUS SHELTER BRANDING?

Advertising your company’s products or services on bus shelters gets your message in front of thousands of potential buyers. In addition to attracting people waiting for the bus, your ads are seen by people in passing vehicles and pedestrians walking past the shelters. The key to using shelter advertising starts with researching and understanding your audience’s demographics, so your ads appear in the spots that help enhance your brand.

IN CONCLUSION
Bus advertising continues to be effective due to its large reach, its ability to connect with viewers both emotionally and momentarily, and its vast number of interior and exterior displays catering to more than just the daily commuter.

If you have questions about bus advertising or pricing, we’d be happy to give you a free consultation. We’ll discuss the results you can expect for your brand or business and whether bus advertising is right for you.

CONTACT: SYMMETRIC COMMUNICATIONS.

What a rainy day!

BRT BUS ADVERTISING

Combining up-to-the-minute technology and unrivaled campaign flexibility, BRT Bus Advertising combines up-to-the-minute technology and unrivaled campaign flexibility. BRT Bus advertising media formats include LBR Large, LBR Medium, Primero, BRT TV, and bus interior posters; Head Set, Back of Seat, Hand Holders, etc. These media formats grasp the attention of active consumers of both vehicular and pedestrian traffic on their commute to and from work or to run daily errands.

BUS INTERIOR ADVERTISING

Capture the attention of a completely captive audience with vibrant, attention-grabbing messages. Interior bus advertising allows your message to resonate with bus riders as they travel to and from work and shopping. Bus advertising cost efficiently brings your ad campaign to the masses with daily exposures in a stand-alone environment.

BUS TAIL ADVERTISING

Tail and Fullback Bus Tail Displays are a colorful advertising medium which draws attention to your message, reaching active, on-the-go consumers in the marketplace. These advertising displays are perfect for reaching both pedestrian and vehicular traffic.

BUS WRAP ADVERTISING

Bus Full Wraps combine the size of a billboard with market penetration and eye-level impact. Place Full Wraps on specific bus routes for extra targeted coverage. Bus Wraps offer high profile visibility while dominating the streets with coverage in the most popular areas. These impossible -to-miss buses are constantly stopping in high traffic areas including TBS, CMS, Oshodi, Victoria Island, Ajah,, Maryland, Ojota, Ikeja, 3rd Mainland Bridge, Yaba, etc.

BRT BUS BRANDING ADVERTISING IN LAGOS..

Contact:
Symmetric Communications.

NIGERIA POSTER ADVERTISING

Symmetric Poster Distribution

With over, 10 years experience in advertising. Symmetric Poster Distribution, are the market leaders in providing high impact poster campaigns for politicians, political parties, religious institutions, commercial enterprises, events, etc, all over Nigeria and Africa.

Poster Distribution For Political, Election Campaign (Mainly!)

We can, put up posters for any politician political party or independent candidates.

Symmetric Poster Distribution. Can, advertise almost any politician or political party in Nigeria. We love advertising political events, politicians and political parties so get in touch and to see what we can do for you.

WE PASTE POSTERS..
WhatsApp:

*BIN-BOX ADVERTISING AT SHOPRITE-SHOPPING MALL*

Description: 4 Sided Bin Boxes Strategically Positioned at Major Entry and Exit Points at the Mall to Capture the Attention of Visitors.

Dimension: 20.5 w x 29inches h

Rate: N110,000/Per Bin-Box/Per Month

Exposure Per Day: 14 Hours

Traffic Counts: 7000 Human traffic Per-day

Contact:
Symmetric Communications.

DISTRIBUTION PLAN FOR 8000 FLIERS IN THE FOLLOWING LOCATIONS:

- Festac Town: 2 Skaters, 1000 Fliers

- Ago Palace: 2 Skaters, 1000 Fliers

- Surulere: 2 Skaters, 1000 Fliers

- Satellite Town: 2 Skaters, 1000 Fliers

PROJECT DURATION: 2 Working Days, 4000 Fliers Per Day

EVIDENCE OF DISTRIBUTION:
Pictures, & Video will be taking at the time of distribution.

Cost: #150,000

WE SHARE FLYERS WORLDWIDE...

POLITICAL PARTY POSTERS & ELECTIONS IN NIGERIA

Campaign managers often seek to provide optimum visibility and coverage for their political parties and party candidates during elections. One method of achieving this purpose is the use of campaign posters to project their party and candidates in good light.

Poster advertising is a major tool used during electioneering and political campaign in Nigeria and globally to promote a candidate and create visibility.

Symmetric Communications, is the leading poster pasting agency in Nigeria & Africa. We have pasted posters for presidential, senatorial, governorship, house of assembly, chairmanship & councillorship candidates from different political parties across Nigeria and Africa.

We deploy latest skills, technology and professionalism to market politicians and political parties to victory since 2011 to date.

WE PASTE POLITICAL ELECTION CAMPAIGN POSTERS IN AFRICA.

Contact:
Symmetric Communications.

BRT bus branding in Lagos – Cost of advertising on BRT buses and the general cost of vehicle branding, Car, Bus, or Truck branding in Lagos, Abuja, rivers Nigeria, etc
BRT bus Lagos adverts Rates
BRT Bus Adverts rates in Lagos, Abuja etc and the cost of Bus Branding in Nigeria.

BRT bus branding in Lagos – Cost of advertising on BRT buses in Lagos and BRT bus adverts rates in lagos, Abuja Nigeria, vehicle branding, Car, Bus, or Truck in Nigeria, and bus branding in Abuja, etc.

One month Free BRT Adverts in Lagos.
Hurry now and tap into our pay for one month and get one month free promo
Click here
BRT bus advertising in Lagos is a method of mobile advertising in Nigeria. BRT bus branding is one of the modern means of advertising in the most populous city in Nigeria. Since its inception in Lagos in 2008, it has been one of the major means of transportation within Lagos that is swift and comfortable.

If you are looking for BRT bus branding in Lagos or the Cost of advertising on BRT buses in Lagos or planning on placing ads on BRT buses both Inside bus branding and TV in Lagos.

BRT TV ADVERTISING

SYMMETRIC COMMUNICATIONS

We offer BRT Exterior Bus Branding on our Transit Network; also known as moving billboards.
This provides a large amount of impressions and covers the busiest routes in Lagos.

BRT TV Advertising

We give you an opportunity to present your company, organization, product or skill to the millions of commuters travelling within the busiest parts of Lagos at an affordable price.

Our platform utilizes LED screens and a 360-degree speaker setup to give commuters a pleasurable viewing experience.

No of Buses: 400
No of Commuters Daily: 460,000
BRT Television
BRT Television
Audio & Video Experience
Average No of Commuters Monthly:14,000,000
Passenger Flow (Peak Period):360000
Passenger Flow (Off Peak):100,000

BRT Route:

IKORODU-MILE 12-IKEJA –MARYLAND –YABA –SURULERE –APAPA -CMS –TBS (Busiest Route in Lagos)
Passenger capacity/bus: 80 (37 sitting/43 standing)
Daily Passenger Flow/Bus:1500
Maximum Impressions
25 impressions daily (Mon-Sat)
10 impressions during the morning run (peak period: 6.30am –10am)
5 impressions during the off-peak period: 10am –4pm
10 impressions during evening run (peak period: 4pm –8.30pm)

Symmetric Communications

A Leading Media and Advertising Company aimed at improving the media and transport sector.

Call or Whatsapp us on: