A business online presence, regardless of industry can have a massive impact on it's success. In this day and age, some business doesn't realize that a majority of their customers will visit their websites before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impact results, but the purpose writeups is to stress the importance of making sure you have a website.

I've helped numerous companies of varying sizes create their digital presence. In some cases, some hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price.

The good news is that there is a solution out there that will work for you. If you still need convincing, here are the top reasons it's important for your business to have a website.


1. Credibility

One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Without a website people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you're a real business.


2. Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase chances of your customers buying from you. This is something that set you above your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.

3. Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads. Once people find you online, become interested in your product or service and want to know more, they'll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales.


4. Organic Traffic

Once you're online and you have an SEO- optimized website, you have a chance of showing up in Google search results. This means that when people are searching for your products or service, these a chance that your website will show up in the results. This gives you opportunity to automatically increase your sales & customer base.

5. Saving you time + Customer Service

Many businesses get calls your prospects or existing customers asking simple question about the location and hours of operation. If you miss a call, the customer is left unhappy. Call can also distract your staffs from focusing on the most important part of your business. A website can increase the call and increase internal productivity. At the same time, it helps customer find useful information without needing to call, which ultimately provides an all-around better user experience.

6. Updates & Announcement
Since your website is 24/7, its easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing.


7. Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend.

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