We live in an age where information is being transferred at the rate of the speed of light; you can be in a remote location and communicate with anyone in a developed nation like the US, Canada and Australia; this has been made only possible with the internet.

Since the internet became one of the fastest means of sharing and receiving information, so many trends have changed, and one of these trends is what we will be discussing extensively in this article.

What Is Digital Marketing?

Digital marketing is an aspect of marketing that utilises the internet and online-based digital technologies such as websites, email marketing and social media websites to promote goods and services.

Electronic devices such as radio and television ads are not part of digital marketing strategies when we talk about digital marketing.

Essential Digital Marketing Statistics You Should Know.

Do you intend to equip yourself with a high-income skill like digital marketing? Here are the critical data you should get familiar with.

1. Writing great content can drive traffic to a blog by up to 2,000%.

2. Do you know that, as of May of 2020, The Google search engine brought in over 94% of total organic traffic.

3. Do you know that over 90% of video marketers have confessed that videos have increased traffic to their websites.

4. Do you know that As of April of 2020, Instagram is a powerful platform for young people, with over 40% of adults between 18 and 29 currently on the platform.

5. 32% of global shoppers plan to increase online purchases through social media.

6. 8.1% – The compound annual growth rate of eCommerce from 2020 to 2024.

7. 79% – shoppers who made their purchasing decision after watching a video

8. 24% of online spending in the US in Q1-Q3 is made through Amazon.

9. 1% to 2% – The average eCommerce conversion rate.

10. Organic marketing and paid search marketing are the most common eCommerce traffic sources, having over 50% of online store visits.

11. 22% of omnichannel sellers sell through other marketplaces.

Why Should You Learn Digital Marketing?

Digital marketing is one of the high-income skills that I recommend anybody that wants to make money at this present time to learn; here are very few reasons why you should learn digital marketing.

1. Digital Marketing allows you to leverage.

There are over 7 billion people on earth. So it has become straightforward to reach out to every one of them through digital marketing tools like a search engine, social media, and other digital marketing-related tools.

Before the advent of digital marketing tools, marketing was seen as a billion-dollar industry that required lots of resources and time. Still, now, all you need is a computer and a good internet connection to get started.

2. You get to reach out to a broader audience.

If you have a good business idea and want to reach out to a broader audience beyond your present location, it can be possible with digital marketing knowledge.

We have seen products developed from one part of the world getting to reach other parts of the world with just social media or search engine advertising.

3. It is cheap.

Back in the days before digital marketing, creating an advertising campaign was usually expensive and needed many resources to reach out to an audience; more money was even spent to show your adverts across all other information media. Digital marketing has changed the whole narrative, and you can reach out to a broader range of audiences with a tiny budget.

I could remember creating my first Facebook campaign with less than $50, and I was able to make sales worth $300 at that time; if I wanted to outsource my adverts to a radio or television, I would have paid more.

4. It is a High-Income skill.

Do you seek a high-income skill? Then you should learn digital marketing; you can decide to render your service as a professional and make perfect money from it.

How To Become a Digital Marketer and Make Money.

There are so many digital marketing tools out there, and getting started is one of the significant problems so many people face. Digital marketing is extensive, and it is something you have to unlearn and relearn every day.

1. Learn Web Design.

Part artistry and part science, web design taps into both the creative and analytical side of a person’s mind. Web designers take what’s conceptual and translate it into visuals.

Images, typography, colours, text, negative space, and structure come together offering not only a user experience but a conduit for communicating ideas.

A good web designer understands the significance of each piece of a design. They make choices on a granular level, styling each element, while never losing sight of how the elements will come together and function in delivering on the design’s greater goals.

No matter how spectacular the visuals of a web design, it’s meaningless without organization.

Logic needs to guide the arrangement of ideas and visuals on each page, as well as direct how users will travel through it. A skilled web designer creates designs that deliver in the least number of clicks.

Web design can be broken down into several subdisciplines. Some designers make their careers specializing in areas like UI, UX, SEO, and other areas of expertise. As you begin your journey as a designer, you should know a little bit about all these different facets of web design.

You’re going to come across the terms back end and front end as you are learning. Most beginners mix these up, so it’s important to know how they’re different.

The back end is everything that runs behind the scenes in displaying a website. Websites reside on servers. When a user makes a request like navigating to a specific section of a website, the server takes this incoming information and in turn, shoots out all of the HTML and other code so that it displays in the user’s browser correctly. Servers host the data a website requires to function.

Web developers who specialize in back-end development are often programmers who work in such languages as PHP, might use a Python framework like Django, write Java code, manage SQL databases, or use other languages or frameworks in making sure that servers, applications, and databases are all working together.

In becoming a web designer, you don’t need to go too deep in learning about what happens on the back end, but you should at least understand its purpose.

The back end is considered the server side while the front end is the client-side. The front end is where HTML, CSS, JavaScript, and other code work together to display a website. This is the part of a web design that people engage with.

As you advance in your career you might venture into more specialized areas of web development. You may end up working with frameworks like React or Bootstrap or go deeper with JavaScript or jQuery. These are more advanced areas that you shouldn’t worry too much about in the beginning.

2. Understand Basic Search Engine Optimization (SEO) Terms.

3. Learn How To Use Facebook For Business.

4. Learn How To Use Instagram For Business.

5. Master The Use Of Other Social Media platforms.

I wrote a comprehensive guide on my blog on how anyone can master SEO, check out the article below.

https://tchelete.com/how-to-become-a-digital-marketer/

PS: Admin please send this to Front Page, Nigerians need this now