1. Show credibility
It means, show them that you are an authority.
That you know what you are talking about

Show them that you truly know your what you're doing in this field you are marketing of them about
2. Know your audience inside out

If you want readers and clients to trust you, then you need to genuinely understand where they are coming from and connect with that.

Identify their pain points and alleviate their problems and concerns with your expertise

You have to be like a detective. know your customer inside out

3. Offer free stuffs
I cannot emphasize this enough..

Give them free eBooks, videos, and other freebies you can afford.

People want to know you care before they trust you with their resources.

People just love it when you give them something free, even the rich love free things...�
4. Don't forget to offer money back guarantees.

Offering a money-back guarantee helps in two ways.

Clearly, it removes the financial risk from the equation and suggests that the customer has nothing to lose even if the product doesn't meet their expectations.

_If this product doesn't clear your pimples in 7 days, I will refund you all you got for the product and send in a written apology too._
5. Become a friend

Write like you speak..

write in the first person..

Writing in the first person invites the reader to get to know you..

Use the word "we" often
6. Avoid using big words and jargons.

Some people try to impress others with sophisticated vocabulary or technical jargon.

Readers should understand everything you’re saying without having to run to Google.

If they need another resource to understand what you’re saying, you’re not doing your job.
7. Use data and statistics

If you can back up your claims with studies and numbers, you instantly become more credible.

You can collect the data yourself or you can cite studies and surveys from other.

Both will show that you've done your homework and you know what you’re talking about.
8. Promote Press Placement

If your product has been mentioned in a major publication relevant to your industry, link it to your copy.

This establishes some social proof that your company is noteworthy and trusted by well-established authorities.

As featured in AIT, NTA, Linda Ikeji blog, etc...

9. Cite experts

If you’re just starting out or expanding in a new direction, citing experts is the next best thing to establishing your own expertise and can help you get there.

Find those making it in your field and cite them. You can call them mentors and make it seem like they speak to you directly. �
*10. Deliver On Your Promise*

Once a potential customer or lead starts engaging with you, you need to make sure that you are consistently exceeding their expectations.

If you want to build a relationship with someone, especially over the internet, you need to be consistent and somewhat predictable