What is a Content Strategy?

Content strategy is the high-level process, tools, and techniques you apply to create content that helps you achieve your business goals and objectives.

Your content strategy is the backbone of your marketing strategy. It directs who, what, where, when, and how you plan to connect with your audience.

It is more than a list of content formats and topics you want to push out, it involves building your buyer personas, journey maps, editorial calendars, audits, and content management process.

It is the roadmap that guides how your content will cut through all the noise and have an impact on your customers, so you can get your desired outcomes.

What should you know before building a content strategy? Your business objective, goals, and target customer.

What’s the prerequisite to a content strategy? A marketing plan.

In summary, your content strategy should answer the following questions;

What are you trying to accomplish?
Who are you trying to reach?
What types of content will you publish?
How will your content support the brand?
How will your content be differentiated?
How will you promote and get more customers to see your content?
What tools do you need to develop and manage your content?
What are the metrics that define the success of your content?

In case you’re still contemplating if a content strategy is worth creating, here are some insight from CMI(Content Marketing Institute)

43% of B2B marketers have a content strategy
60% of the best B2B marketers have a content strategy
21% of the worst B2B marketers have a content strategy

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