Internet Marketing: Difference Between Content Marketing and Traditional Advertising

Both content marketing and traditional advertising are marketing strategies that companies use in creating educating their potential customers and creating useful content for them. The aim is to lure them into doing business. Content creation can be achieved in many ways, including the use of videos, email newsletters, quizzes, postcards, and blogs. By visiting at internet marketing service in The Woodlands you will be able to differentiate between content marketing and traditional marketing. In this article, we’ll show you how content marketing and traditional advertising differ from each other, so continue reading.

What is Traditional Marketing?

Traditional marketing strategy that utilizes promotion or advertisements for different products and services, with the aim of reaching customers in different places. This is a lot similar to content marketing, as they share similar forms. For example, it can be on broadcast or printed materials. Basically, the strategy is aimed at delivering information to audiences in different regions. Here are some of the differences between content marketing and traditional marketing:

Content Marketing vs. Traditional Marketing

Permission vs. Interruption

One of the major differences between the two is that content marketing utilizes a permissive technique for marketing, while traditional advertising utilizes an interruptive technique. In traditional advertising, the marketing is directed to customers, even while they are doing something else. For example, they can be driving or watching the television, and the advertising piece will interrupt whatever they are doing.With content marketing, it’s a lot different, as consumers discover the content of their own will.

Earned Audience vs. Rented Audience

Contents are created to offer value to consumers, and it serves as a major factor that determines whether a customer will want to consume the product or not. Basically, the customer owns the content, as they are your audience.

On the other hand, with traditional marketing, the audience is rented. Basically, traditional marketers pay money to a different platform, especially those with a strong audience base. The aim is to get people to see their content very quickly.

Conversation vs. One-sided

Traditional advertising often has strategies that don’t usually seek the response of audiences. They only provide information about their offers, including products and services, and hope that the audience makes buying decisions.

On the other hand, content marketing is a lot conversational with an audience. Content marketing basically engages the audience and creates trust between the audience, and the brand, which is key for their decision-making.

Valuable Information vs. Sales-specific Information

The information that is provided in content marketing always offers something of value to the consumer. This creates enlightenment with the consumer and also provides further guidance on how they can buy the products.

Traditional advertising on the other hand only offers information about the product or services that are being put up for sale. There are so many other differences between content marketing and traditional advertising, and this is just to mention a few.