When you likes someone,you often agree more with or listen more to them.


Same goes with your potential consumer...

If someone he like, or respect, already supports or uses your product or service, he would be more willing to make a purchase.


Likewise if she likes your products, services, or personality, she would buy from you...


This psychology is quite effective when you are asking for referrals and recommendations.


That’s why Celebrities’, and big shots’, endorsements and friends’ referrals always gain businesses easy ready to buy customers.



Remember the KLT formula...

� When they know you, they like you
�When they like you, they trust you
� When they trust you, they buy from you