Opening doors to the world of small business

Amazon is committed to small business success. Small businesses are the backbone of the US economy; they create jobs and drive innovation. At Amazon, we invest in small business success through logistics, services, programs, tools, and features that allow them to scale and connect with more customers, establish and build their brands, create jobs in their communities, and pursue their business ambitions.

Find small businesses throughout Amazon's store.

This badge identifies products from US-based small business brands. It’s designed to help customers who want to support small businesses while also enjoying the convenience and security of shopping in Amazon’s store. We follow Gartner’s definition of small business, which includes businesses that employ fewer than 100 people and have less than $50 million in annual revenues.

Join us now.