With every business, safeguarding sensitive information from cyber attacks is indeed crucial for its functioning and well-being. Having said that, it is important to note that cybersecurity is the most spoken about yet ignored digital safety issue.

In order to safeguard your direct sales business from cyber threats and challenges, there are certain steps to be followed:-

Detecting system vulnerabilities - System vulnerabilities could be caused due to misconfigured system components, trust configurations, sensitive data exposure, insider threats, inadequate authentication, weak encryptions, and poor credential practices.

Adopting a zero trust framework - to safeguard your data, applications, users, devices, and network traffic.

Cyber insurance - to cover risks including corrupted data, identity theft, cyber extortion, damages to software or hardware of the company, data recovery costs, business interruptions, legal and regulatory penalties, and cost incurred due to compromises.

Creating threat awareness - since companies now run on hybrid working systems, it is important to instill cybersecurity as responsibility for your distributors and everyone involved with your business to perform periodic mock threats and password changes.

Multi-factor authentication - it is a basic cyber defense mechanism that creates different levels of authorization before giving access to any information from the web.

Performing various penetration tests such as - network service penetration testing, web application penetration testing, client-side penetration testing, wireless network penetration testing, social engineering penetration testing, and mobile penetration testing.

Threat intelligence - It is the capability to predict and identify attackers and promptly respond to any incidents of threats. It could be done in four forms, technical, tactical, operational, and strategic threat intelligence.