Direct selling is the process of selling commodities directly to consumers from home, online stores, work and other non-retail environments. This means that direct selling commodities cannot be found in a store. With this strategy middle men and wholesalers are completely bypassed. Those products are purchased from distributors and representatives. In direct selling you have to carry out an effecting party plan to be successful.
There are types of direct selling today; they include Single level direct sales, host or party plan sales and multi-level marketing. Single level direct sales have to do with one-on one, door to door, online or through catalog reach out. Host or Plan a Party sale is done in a group setting in the form of a public event. While Multi-Level marketing is a combination of single or party presentation.

Organizing a Party

Organizing in shopping party or events is a key tool for attracting new customers and selling your products and services. In this model you plan to sell your products and services to the gathered audience. These parties can be organized in public places or at home. Direct sales party can enable your customers ask personalized questions about your products or services. This would enable them know your product better and deeper which can increase customer loyaly. If you want to attract a large crowd and attract high sales turnover then you have to effectively plan a direct sales party. There are some tips that can enable you enable you organize a successful direct sales party for your products and services. The following can help a sales representative organize a direct sales party.


Promote the Party / Event – Few weeks before the party takes place you should promote and create awareness for it online and physically. You should advertise it on different social networks and harness the power of social media for your party. Meet people and talk about your party one on one as well. Give your guest advance notice to enable them plan their schedules. Do not give people a one month or more notice as they would likely forget about the event. Two or three weeks’ notice is fine. Share the product image on social network; display them on digital signage and billboards. You can also encourage your loyal customers and event personals to help you reach out as well. Consider planning your events during holidays, festive seasons or weakened. People would have more free time to attend during such periods. Talk about your product every day and give your team a target of audience to meet daily.


Make the Party an Experience - You should offer rewards to your guest. This would encourage many people to attend the party. Set up an interactive session and stream the event on social media. Making adequate plans for refreshment would also ensure a high turn up rate. Guest like be entertained, you should keep it simple and professional. You should also consider giving out takeaways such as gift cards, complimentary cards, business cards, catalogues and probably sample of the product. This would enable them have the organization contact and remember your products and services. You can also include a game and fun sessions. There are different types of games that may get people excited such as Bingo, get to know me and lots more. Consider making discounted sales as well. This can bring in more crowd and increase sales.

One on one appointment – Having a one on one discussion session during hosted sales party is a ways of making people have more confidence in your product. It can also familiarize your products and services to your customers and potential customers. They would be able to ask personalized question about your product and services. Scheduling a one on one session during the direct sales party would greatly encourage more people to attend the event. It is good for relationship building.


Following up after the event

During the party endeavor to have a list of attendants with their contacts and email details. Send them a thank you message a day after the event. This could be in the form of SMS or email. You should also consider to check in by following up with calls or emails. Ask them to rate the service or product you offer and if they have any questions try to clarify. Do not overdo it and keep it professional. Ask them to fill surveys which can enable you improve on your services and make them happy. By knowing the areas your product is lacking it can enable you innovate and solve their problems. A happy customer would recommend your product to other people which would boost your sales and reduce customer churn.

Conclusion

Direct selling is a process of reaching out to consumers directly by a marketing salesperson or an individual. A party serves dual purpose which are generating sales and creating awareness. The more people turn up for the event the more sales you would make and the more people would be aware of the product. A product party can also clear misconception about your products and services as people would get the opportunity to ask questions. Patty shows can enable you reach out to people within your vicinity and beyond. Set your target for the event and do not get distracted.

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