[Content writing is an important part of content marketing, just as toenails are to nail polish.

Content marketing involves creating content for your brand and sharing those creations in the appropriate channel. You can do that through images, writing, and creating videos.

Writing is an essential part of the process. And that is what many businesses do.

For instance, Hubspot says the commonest content marketing method are videos, ebooks, and blogging, in that order.

Fun fact: writing is part of creating all three — from script to book draft to blog posts.

Many people know the value of content creation and writing for their business, but they haven't taken the time to understand the fundamentals of this marketing strategy.

This post explains how to write content that turns readers into an advocate of your brand.

Who is this for:
Business owners
Content writer
content creator generally
Let's start.
Content writer
How to grow your business with content writing

1. Follow an 80/20 Rule
The purpose of content writing is to create awareness about your brand. You need to tell people about what you do systematically, but you'll focus on giving valuable teachings most of the time.

Think 80/20 rule. Educate, entertain and offer value 80% of the time. Talk about your brand 20% of the time.

People don't care about you but about what YOU CAN DO FOR THEM.

You know how frustrating it is to meet someone who always talks about themselves. It's annoying and can ruin a date quickly.

2. Know your audience

Understanding your audience is the most important thing you can do. It will determine the type of content you should create.

Think about it: if your content doesn't help your buyers, will they be interested in your products?

You can understand your audience better by spending time where they spend their time. Join communities and social media groups, and use tools to understand what they want to learn and their problem. Create surveys and let them fill them out. Meet them one-on-one.

3. Understand a topic before writing

This seems common sense, but many brands hire writers who will not take the time and effort to dive deep into a topic. Readers usually can tell. The outcome is that your customer uses your content's quality to judge your product's quality.

When you take the time to study a topic, it is easier to write valuable posts that will serve as evergreen content.

4. Write original content

It's hard creating fresh content nowadays.

Welcome to the Artificial Intelligence era, where you can create content in a few minutes. But that's not the kind of originality you want.
You want the type of content writing that speaks in terms of quality and how people view your brand. You should take the time to research and write content that's hard to come by anywhere.

Why?

Let me ask you. What will buyers think of you if they find out your content is a paraphrase of someone else?

What if they're blown by the depth of your blog posts or article?

As much as you want to be more productive, try not to sacrifice originality. You're building a brand. You're directly creating the opinions and status you want people to associate with you, one post or content at a time. It's one of the things professional website content writers understand about content creation.

5. Distribute your content

One of the important secrets of big brands is that they use search engine optimization. It is another way of saying you design your website and create content that people can easily find by typing keywords into search engines using their phones and PC.
It can be tough to rank, especially if you build a business on a tight budget or as a small business owner.

The solution is to try paid ads or distribute your content.

Use social media like LinkedIn, Twitter, Facebook, and Instagram. Share on Reddit and Quora communities, convert written content to images or videos and share on Pinterest and YouTube, respectively.

This post is an excerpt from a post on my blog, where I wrote 11 things you should know about content writing.
You can find the whole post here:

You can read the entire post here: https://hadehwrites.com/content-writing/

The best tip I can give for social media marketers when pitching clients is to keep it short and sweet. A social media pitch should be no more than a paragraph or two, and a social media proposal should be no more than 2-3 pages. The reason you want to keep it short is that you want the client to be able to quickly read and understand your proposal. You don't want them to get overwhelmed with too much information. And, most importantly, you want them to remember the key points of your pitch! So make sure you include only the most important information and leave out any superfluous details.