Building a business and raising a small family has its challenges.

This is more-so in today’s environment when we can be online and available to our stakeholders, associates, and customers round the clock 365 days of the year.

With this reality, how do we balance the demands of the hustle and the demands of the home?

And how do we find some ME TIME in the midst of all this? Is it always going to be living for the paycheck, living for the spouse, or living for the kids?

How can we achieve balance in this chaotic mix?

Is there such a thing as work life balance?

Or should we finally ignore the “scale” metaphor and aim for something else more wholesome?

How about work life integration?

We don't have separate, compartmentalized personal and business lives, and so the goal shouldn’t be to even things out 50/50, but rather to integrate all our roles.

We shouldn’t be worried about balancing things out, but harmonizing things.

You don’t stop being a parent when you’re at the office or out in the field. And it’s not the case that profits don’t all of a sudden matter when you’re at home.

It’s not about switching one role OFF and the other role ON.

It’s about prioritizing in the moment.

How do we achieve this?

That’s beyond my zone of genius.

I only know sales. I don’t know management, organizational theory, and the science of human development and achievement.

You should be looking to other folks for that.

But rest assured that there’s than this schizophrenic existence.

You’re not running around dropping parts of you.

You’re running around with different roles from time to time that need to be harmonized into an integrated whole person that is YOU.

How does this relate to sales and business development?

When you accept that this myth of balance need not be the case, then you’ll be a little easier on yourself.

It’s easier to accept that you’re doing your best to integrate rather than falling short of some ideal arbitrary standard of 50/50.