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Building Your Mailing List with Downloads

Your online business depends on its mailing list. The expression “the money is in the list” couldn’t be more accurate; if you had a targeted list of prospects to get in touch with whenever a new product comes out, you could save a ton of time and effort by selling it to your current list of targeted customers.

By providing a pertinent download on your website, you may truly create a targeted list of prospects that are interested in your items. Let’s look at an excellent illustration as an example: apple.com. They will request your name and email when you download the free Quicktime and iTunes software from their website so they can send you offers on music you can buy through — you guessed it — iTunes!

You don’t actually need to provide a download that is so “heavyweight,” as a full-featured program like iTunes. A basic report, a free wallpaper, and other high-quality freebies can all help you draw in new clients. It’s crucial that your download provides the prospect with enough value that he or she is prepared to provide their own email address in exchange for it.

But simply creating a download and adding a link to your website won’t be sufficient to draw in qualified prospects. To ensure the effectiveness of your lead-generating system, you will need to do some research.

You must first prominently display your download form on your website. Ideally, create a page just for it and link to it from all other pages on your website. In this manner, it will be impossible for any of your visitors to miss the download page, and when they do, you’ll get some of them to become potential customers!

Additionally, you need to make an effort to promote your download. Describe and expound on the benefits of the download and the reasons that your visitors should do so. You would wonder why anyone would want to pass up a freebie, but the majority of your visitors are too lazy to go through the trouble of downloading it since the majority of their downloads simply sit on the hard drive gathering virtual dust. It is crucial that you convince your visitors to download your freebie.

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