The customer experience is a necessary component of your brand sentiment.

What the customer feels is very important and goes a long way to determine what your actual brand is, and NOT what you hope your brand should be.

There’s no point in aiming for sophistication and “belle of the ball” if the customer experience is “Mary Amaka”.

If you want to carefully curate your brand perception, then pay special attention to the actual experience of the customer.

The sales process can also strongly inform the experience and the brand.

That’s why the sales processes and frameworks should be well thought out and planned for.

The sales conversation is the beginning of the relationship with potential customers.

Start the relationship well and hopefully everything else should go well.

If you sell like “Mary Amaka” you’ll never be considered high end, sophisticated and chic.