How many times have you been in a ” what I ordered” versus ” what I got” situation?

These situations could have been easily avoided if you had a proper video of the item before payment.

Picture rarely tells the full story, especially in real estate. They fail to capture the mood, tempo, environment, neighborhood, etc that are often of interest to potential clients. Every successful realtor has video marketing at the core of their marketing strategy.

In today’s era of social media era, the importance of video cannot be over-emphasized. New platforms such as youtube and TikTok rely on only video content. We suspect that future platforms will focus on videos as well. This means anybody seeking success in real estate must adopt video marketing.

WHAT IS A REAL ESTATE MARKETING VIDEO?
there are several real estate videos a realtor can produce. For a video to be tagged as a marketing video, it should have some form of selling.

A real estate marketing video is any video content used to promote a particular property. A video can also be a motivational, testimonial, industry update, etc.

However, any video with selling intent is what we classify as a marketing video

ARE VIDEOS NECESSARY?
A study carried out by quick sprout shows that Real estate listings with videos receive 403% more inquiries than those without videos. From our years of operations, 80% of our high-flying realtors are proficient with video creation and marketing.

Real estate is a capital-intensive sector that often requires deliberation from the client. They seek assurance from a point of awareness towards conversion. Videos serve as a good tool to speed up this decision-making process.

A good real estate marketing Video adds a much-needed professional touch to any PBO ( realtor). For instance, most clients respond positively to property marketing videos of their realtor. Some clients often request live videos on site. This assures them that the property is genuine and that the realtor has visited the property in question. In addition, videos Resolve questions faster. It helps to showcase amenities, landmarks, and it also helps to cement a personal connection.

ITINERARIES FOR EVERY VIDEO SHOOT
Depending on your budget, location, and property type, every video has its peculiar preparation that makes the whole process seamless. Video marketing for already built homes differs from that of landed property. While video a for real estate trading differs from that of lands.

Some of the itineraries include but are not limited to

VIDEO SCRIPT
Every video needs a script. Shooting a video without a script is like trying to build a computer without putting in the code. It’s almost impossible to produce a 5-star marketing video without a proper detailed script. Having your words on paper and reciting a day before the shoot makes the process easier and faster. scripting helps you articulate better. in addition, reduces pressure and the number of reshoots per scene

CAMERA/ CAMERA GUY
Of cause, you cannot shoot a video without a camera, either with a phone or a Digital camera. A camera to a great degree determines how your video will be perceived. A high-quality camera is bound to drive engagement and communicates the message of the video. while a low-quality camera often appears unprofessional.

Video shoot on a high-quality camera drives more engagement and has a higher retention rate. As a realtor, it’s normal practice not to use a camera below canon 4000D. This would ensure good resolution and the best result.

A video is only as good as the man behind the Camera. Realtors are always advised to use creative videographers within budget. Videographers help in prepping the models and finding the perfect camera angle, and audio setting. in addition, they add finishing touches like video editing for the best result.

DRONE
The easiest way to show off landmarks of any property is using drones. When preparing a landed property shoot, it’s good to note that landmarks play a very important role. Landmarks are best showcased with the help of a drone.

Using a drone could be capital intensive, but, they are not cast in stone. You can shoot a professional video that can drive massive engagement without them.

Further reading: https://pwanmax.com/blog/how-to-shoot-real-estate-marketing-video/

Please which good drone do you recommend that's Pocket friendly