If you give this some thought, you will summarise the purpose of branding in 2 simple words.

“Be Different”


Yet, brands today fail to differentiate.


They try to please everyone.
They try to look like the competition.

Ignoring their unique qualities.


The result? 

They get categorized as a “Wanna-B”.

I’ll bet you can guess what happens next.


Slowly, they begin to fall apart. 

All of these because they broke one simple rule.

“They failed to differentiate by leveraging their unique qualities.”


Listen, branding and its purpose is designed to differentiate you, your product or service from every other person in your marketplace.

If you are still reading this, the only real question to ask yourself is this:

How can I stand out and differentiate from the competition in my marketplace?