SEO stands for Search Engine Optimization, It is the process of getting traffic from search engines. This SEO technique is used to build search engine rankings. Whereas digital marketing is an online marketing that includes the promotion of brands, services and products to connect with potential customers, The promotions are mainly done by using social media and any other form of digital communication.

There are different kinds of search that include image search, local search, video search, and news search. By using SEO we can target these searches for better search engine rankings.

The more the website or a page displays in the search results, then there will be more attention in gathering the customers.

While search engine optimization, the search engines like google and bing use bots that will automatically crawl pages on a website and put them in an index. The index determines which page should be fetched on the search based on hundreds of ranking factors or signals. Not every page on the website is indexed by search engines by considering various SEO guidelines.

SEO is a very crucial part of digital marketing because people perform millions of searches every year to find the required information about products and services.

To drive digital traffic to promote or sell our services and products, search results play a key role. To achieve this SEO Analysts play a vital role by analysis the SEO reports and do further better SEO optimization.

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