Testing is an essential aspect of user experience that organizations will rely on for years. To that effect, issues like slow development loops, slow feedback cycles, and developer productivity remain top priorities and will continue to do so.

The following years will see an increase in quality requirements as it will prevent customers from having negative experiences.

Why is it important to look into the future?

According to a report by Statista, the revenue for the global mobile application market will reach $613 billion by the year 2025! This tremendous growth will result in opportunities for (QA) quality assurance teams, software development, testing, and operations.

In tandem with this growth, customer demands are also on the rise as they expect their apps to perform flawlessly, keep their account secure, and deliver an impeccable user experience. With most global website traffic coming from mobiles and increasing device time, your top priority is ensuring your software development process has no weaknesses. You can do this by testing and ensuring an excellent user experience, which leads to business revenue growth.

What other noticeable trends can you expect to grow in 2023? Here are a few:

Test Automation

The following years you can expect to see an increase in the efforts companies put into mobile app testing automation. Many organizations still have manual tests in their CI/CD pipeline; however, with manual testing, the time to market is significantly reduced.

While organizations may find automating manual tests time-consuming and requiring dedicated engineering time, many have already started the process. Additionally, there are massive growth opportunities for software testers in this field; and it will continue to grow.

DevOps, AI, and NoOps

AI is in everything and is the cause of the 4th industrial revolution. Since AI is widespread, it has also found its place in operations. Predictions for upcoming trends in 2023 and beyond support this AI DevOps combo.

Research suggests that by 2023, nearly 40% of DevOps teams will enhance their IT operations capabilities by introducing AI to augment infrastructure and application monitoring.

With the introduction of AI and ML into DevOps, things that require delicate planning, coding, configuration, or tunings, like alerts, decisions, policies, or strategies, are set to become automated, correlating with the growth in data science as part of the fourth industrial revolution.

The growth of AI, ML, and how DevOps teams use them and data science practices to solve problems quickly and with less effort suggests that we are, theoretically, heading toward NoOps.

Predictive analytics

Predictive analytics to help testers improve their results is another AI trend expected to grow in 2023. Predictive analytics uses statistical algorithms, machine learning techniques, and historical data to identify future outcomes. It aims to utilize the data to understand trends and the pulse of the users and help you improve the user experience you provide.

Market Scenario

Cloud-based testing involves expanding Cloud solutions and technologies by testing, measuring, controlling, and monitoring activities. Many organizations categorize Cloud testing as TaaS (Testing as a Service). They use this for validating software products. Other tech giants provide testing products that use a licensing model based on the Cloud.

Cloud-based testing platforms also help improve agile development cycles. These improvements result in high-quality testing and continuous testing. Cloud testing enables communication and helps with planning, test execution, and strategizing processes. With so much going on, the expectations are that Cloud testing marketing will see significant growth over the coming years.

Since Cloud testing is in constant need of new environments and investments for developing projects and setting up a testing environment, predictions indicate specific challenges in this regard. The Global Cloud testing market will reach approximately USD 11.76 billion by 2023.

Data Privacy

Modern data privacy laws will have covered the personal information of over 75% of people worldwide by 2023. The first significant consumer was GDPR, and others quickly followed suit. The idea behind these protection laws is to provide transparency to the users. In various jurisdictions, you will manage multiple data protection laws, and your users will get information on the data you're collecting and how you're using this data. By extension, this would mean that you will need to focus on automating your data privacy management system.

Cybersecurity

Predictions indicate that by 2024, organizations adopting a cybersecurity architecture will reduce financial costs due to security incidents by about 90%. Cybersecurity has always been a significant trend, and it will continue to be one.

Since modern-day business models have organizations supporting various technologies in multiple locations, security is a concern. Cyber security practices include options to improve security for remote working and provide protection to those outside the traditional security perimeter, creating a holistic view of the organization.

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