Now that we know what qualification and discovery are and why they're important, the next step is to figure out the next causes of action to take when we're dealing with potential customers who aren't qualified for us to be having business conversations with.

If you're catching this thread for the first time and unsure of what all this means, scroll back two or three days and you'll get the preamble and be filled in on all the ideas we've discussed so far.

When you run through discovery and qualification with a potential customer, you're going to get any number of possible alternatives.

The customer might be qualified because they're the right person to talk to and the right person to negotiate with. They might have a problem that your product or service can solve, and they might also have a sense of urgency because they need the product or service right now!

The is the best possible outcome we could be hoping for because they are a prime candidate to do business with. Unfortunately not everyone falls into this bucket right away.

If they did, we’ll all be billionaires by now.

Another possibility could be that they are the right person to talk to, but they have unrealistic expectations around how much your product and service ought to cost, or other things required to engage you for your services.

They also could be the right person to talk to, you guys might be in agreement on price, but it doesn't seem like they have any pressing need to move ahead and start taking decisions on the problem RIGHT NOW.

What is the next step to do once you have sorted out potential customers into some very clear categories? What is the next step for when you have sorted your enquiries from the most interested and likely to take action, to the least interested and poorly motivated to move ahead?

These and more will be tackled in the next post.

Shade is tired. She's tried everything to grow her business. She's taken advantage of all the latest tricks and strategies. It's just not working.

She's not making enough sales to break even. In fact, she is convinced that she's starting to lose customers. At this point, she has decided that this business of a thing isn't for her. She's given up oh! ☹️�

She has closed shop and taken down her online store from Flutter Wave. She's decided to turn her attention to other things.

Does Shade sound like you?

Are you struggling to increase your sales and make profits?

Don't be like Shade.


Discover the number 1 reason why you're still struggling with growing your business and how to fix it. Join Faith, Godspower, Tobi, and Annie this Friday. They'll be revealing the stuff you need to START doing and what you need to STOP doing to grow your business.

The time is 8 p.m.
The venue is a Telegram Voicechat.

Don't miss it. Hit the link to join us.
/tripleyourprofits

It's going to be a chill and safe space to talk about your business struggles. Do come with your questions. They intend to trash them all. �


Can't wait to see you there. Join us now. �

/tripleyourprofits