Tip 1 : Decide
You must first make a decision on what you want, i.e. the goal you want to achieve.
Example: Grow Your Page, Boost Your Reach/Awareness Campaign, Get More Clients/Customers, Promote A Product/Service.
You must have your goal in mind before you set out on any task.

Tip 2: Update your Social Media Profiles (ASAP)
Do not start the year with an old dysfunctional Social Media Profile. Doing so would be like wearing an old unwashed uniform to your big first client meeting.
Users spend very little time on your Pages (about 45 seconds). You don’t want to lose users because your Profiles are not updated or user-friendly.

Tip 3: Ensure that your website is mobile-friendly
Due to the COVID pandemic, the use of mobile devices has sharply increased since 2020. It is very important that your website be mobile-optimized.
It will make the user experience easy and convenient for customers. Time flies when you’re having fun or a good time, and that’s what you want for your users.
A mobile-optimized website will also help with Google’s “Core-Web-Vitals”, helping your measure speed, visual stability, and responsiveness. In 2021 paying attention to these measurements will help your search rankings on Google as a result.
Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2021 so let’s make sure they enjoy the experience.

Tip 4: Focus on the user experience (UX)
According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spends hours struggling online right?
Prioritizing user experience (UX) will mean visitors are likely to stay engaged on your company website rather than visit your competitors.
To help businesses measure the user experience of their website, Google rolled out a new set of metrics called “Core Web Vitals ” that help measure website speed, responsiveness, and visual stability.

Tip 5: Create Content to Answer Your Users Questions
The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.

Tip 6: Take advantage of Paid Ads (If you haven’t already)
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected of these and has in fact improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Doing this improves the business’ website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.

Tip 7: Try New Marketing Tools
New programs and approaches are helping businesses achieve optimization and streamlined methods.
Consider using these digital marketing tools and platforms in 2021 (if you aren’t already):
CRMs – Customer Relationship Management Systems: Keep your contact, sales, and customer engagement process well managed.
Analytics and reporting software – help you know exactly what kind of results you’re getting so you’re spending your time and budget on the right things.
SEO optimization software – For example, if you are using a WordPress website you can use Yoast SEO or Rankmath. There are many others. We use a tool called Frase at Rocket Expansion as well to help us create great SEO-optimized content.

Tip 8: Automate Your Tasks
Automating your tasks can help you save time and prioritize higher-priority projects. Automation in the right areas can greatly increase the benefits to your Digital Marketing Strategy.
Here is a shortlist of some of the area’s to consider automating:
Automate Marketing Emails – Schedule your marketing emails in advance to your selected contacts. You can also set up email series’ that get fired off to different audiences to provide personalized follow-up.
Automate Notifications – These are particularly helpful for follow up’s when someone sends you an email.
Automate Social Media Posts – Schedule all social media posts on multiple platforms in advance.
Automate Lead Flow – If a user wishes to download a resource, you can send them an email right away to allow them to download that resource. You can continue to send them scheduled automated emails with additional information o the topic to help them move down along the funnel.
Automate Analytics Reporting – Use Google Analytics and your CRM to track consumer behavior. These metrics are vital to observe the growth of your marketing activities.

To be continued