This post is for you If you bake and sell cakes.
(This same principle will also work for entrepreneurs who offer On-demand services as well)

• LEAD GENERATION

If you're considering a long term strategy of getting repeated buyers online, lead generation is actually a cool strategy to use

The strategy is to get more people to see your offer.

When you direct more eyes to see your offers, then from there you will be able to attract more people.

You simply come up with strategies that will help you achieve this.

This strategy is applicable to online and offline businesess.

Person wey nor buy today can buy tomorrow.

Lead generation gives you access to nurture total strangers to become potential buyers.


The first step to Generating leads online:
You need a LEAD MAGNET.

WHAT IS A LEAD MAGNET?
A.K.A: Giving to Receive

This is something of VALUE that you will offer your targeted audience for FREE (or a very low price) in exchange for them giving you something of less value to them (their contact, their urgent 2k, etc, you get the gist?)

Eg. Your LEAD MAGNET can be
•a few cupcakes or a WhatsApp class teaching stay-at-home moms how to bake for free (beginners level of course)
•Buy 2 get 1 free or Buy 2 get 50% off your next order, etc

The idea is to create an irresistible offer.

In the month of October, you can create a waiting list of people who will need cake in the month of November.
You can even use WhatsApp for this.

They simply book.
First come, first serve. Early bookers will get it cheaper. You get the idea. People who refer others will get something.
People who order more than a cake will get discount Etc.


You can run Ads to make more people see your offer...
It's faster.
You have options to focus on a particular location

You can even use targeting options for the exact people you want to show your Ads.

One customer can become a repeated buyer, even for different purposes...
Rinse and repeat this monthly
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To be continued
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Cheers