Why is it important for your business to boost its Google ranking?

The greatest websites have an excellent technical design with impeccable UX, and all security concerns handled, in addition to well-written SEO content targeted to its audience.

A website content writer is a professional who specialises in creating relevant content for websites in order to attract and engage their specific audience.

A website content writer specialises in writing content for people and search engines.

Crossing the gap between the understanding and use of the information your website transmits to the users and to the search engines requires a bit of ingenuity.

Read this guide to learn how to create content that positively ranks with search engines and with people.

First,

Do you get intrigued when people are looking for an answer or service, and the advice they hear is ”google it”?

It could be just a sarcastic response to their search, but will they find your product or service if they google it?

People nowadays use the Internet to research a product or service before purchasing it.

“Google it” has become the answer to many questions. For those who like grammar rules, this figure is called a “proprietary eponym”, when a successful brand name becomes the verb used by the general public to refer to the action of, in this case, using a search engine to find the answer they are looking for.

When they google it, will they find your product or your service?

Google, and the other search engines, have the mission to index all the world’s information and make it universally accessible. They want to show the best answer to people’s searches, the best result. Ranking in Google will show that your website is of extremely high quality.

To rank websites, Google employs the Search Engine Optimisation (SEO) tactic. There is more chance people will find your business if you are on Google’s first page than if you are buried deep in Google’s rankings.

Personally, when I write content, I include SEO as part of the audience, as another buying persona.

As an SEO content writer, you will need all your grammar, logic, flow and structure, but you will need to learn and use, and master the process of Search Engine Optimisation.

Your goal is to rank your content on the top pages of search engines like Google.